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TThis year’s Speed Marketing workshop went off without a hitch, and at the centre stage was the extraordinary province of Limpopo, a region that boasts beautiful Baobab trees, contrasting landscapes, and incredible people ready to welcome visitors with open arms.
The objective of the Speed Marketing workshop was not only to bring together Limpopo tourism products and SATSA accredited tour operators with the aim of promoting business, but to truly show off the beauty of the province and future prospects that locals, tourists as well as businessmen and women can look forward to. The Speed Marketing workshop served as a platform in which tour operators, tourism products and other industry leaders could engage, form and promote partnerships, encourage future business ventures and make long-lasting relationships, both professionally and on a friendly basis.
OOver a period of three days, the tour operators immersed themselves in Limpopo and all it had to offer, from visiting the Kone Village Boutique Lodge to exploring culture at the Ribolla Art Route & Cultural Village and hiking in an indigenous forest that was once inaccessible to people ‑ the tour guides got a taste of Limpopo’s many tourist offerings.
Day one kicked off at the Kone Village Boutique Lodge, which played host to the Speed Marketing workshop. From lodges and B&Bs to thrilling adventure establishments, tourism products came out to meet the tour operators and entice them to experience their offerings. Am Lodge (a luxury game resort) situated in Hoedspruit, Borutho Tours and Travel in Polokwane and Kololo Game Reserve were among the many establishments on show at the workshop. On tourism in the province, Lisa Martus, manager of the Ribolla Art Route & Cultural Village, says it’s such a layered experience and that the biggest part of tourism is that it’s got to be experiential, and that people must be involved. She continues, saying: “I expected to meet interesting tour operators at this year’s Speed Marketing, and I did. What makes our cultural art route and village unique to the tour operators is the experiences. It’s so much more meaningful if you get to meet and interact with the people.”
IIt’s without a doubt that the tour operators got to engage and interact with the locals on day two, where they were taught by village women how to make African print on cloth. These women are incredibly talented, humble and motherly. What a privilege it was for the tour operators to have met them.
“I’ve never been to Limpopo, so this was new experience for me. I got to learn about the exciting places, accommodation options and thrilling adventures in the region. There’s something for everyone here. I’m really happy with this year’s Speed Marketing, it really works,” says Lauren Wiener of SA Sports Tours.
The final day of the Speed Marketing experience took place at the Magoebaskloof Canopy Tours. Here everyone got to experience exhilarating slides 20 metres high up in the trees of an indigenous forest. “There are stunning waterfalls here and I enjoyed the feeling of connecting with the natural habitat,” says Justin Perumal, tour operator at Paper Jet Travel tour operator.