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In the Drakenstein Municipality in the Western Cape, sustainability isn't just a buzzword – it’s a way of life. From award-winning wines and fynbos-infused culinary adventures to upcycled treasures and community-led initiatives, the region is redefining travel with an unparalleled commitment to sustainability and responsible tourism.
"We've identified sustainable tourism as a key component of ensuring that we improve the socio-economic lives of our people," says Cheryl Phillips, Senior Manager, Economic Development and Tourism at Drakenstein Municipality.
Sustainable tourism practices are not only encouraged but actively promoted within the region. This involves engaging tourism businesses to adopt environmentally friendly practices, as well as encouraging visitors to minimise their environmental impact during their stay - cultivating a greater appreciation for ‘green tourism’.
It’s inspiring to witness community-based tourism is gaining traction, offering visitors authentic experiences that benefit local residents. Guided hikes through the fynbos-covered hills, historical walking tours led by passionate locals, and the chance to enjoy home-cooked meals with local families create a deeper connection between tourists and the community. It is these experiences that foster a sense of belonging and cultural exchange, enriching the lives of all who visit and call this slice of heaven home.
With the influx of tourists comes economic opportunity. Understanding this dynamic, Drakenstein Municipality is empowering local entrepreneurs through workshops and training programmes designed to equip them with the skills they need to thrive in the tourism sector. The municipality’s focus on inclusive growth is evident in its efforts to create a vibrant, sustainable economy that benefits everyone.
The region is home to two prominent wine routes, Paarl and Wellington, where wine tourism is booming. Recognising this opportunity, the municipality has joined forces with the National Department of Tourism and the Western Cape’s Department of Economic Development and Tourism to offer wine service training partnerships. This initiative aims to ensure that local communities can fully participate in the burgeoning wine tourism industry.
Cheryl Phillips emphasises the municipality's commitment to socio-economic development, saying, “TThese programmes are opening doors and creating opportunities for everyone in the community. They're specifically designed to support unemployed youth and people with disabilities, giving them the skills and confidence to build a career in the hospitality and tourism sectors.”
This multifaceted approach to sustainable tourism in Drakenstein demonstrates how the region is not only prioritising environmental conservation but also fostering economic empowerment and social inclusion. By weaving sustainability into the fabric of its tourism sector, Drakenstein is setting a powerful example of how communities can thrive through responsible travel and conscientious practices.
The future of Drakenstein as a sustainable tourism destination looks bright, thanks to the dedication of its community members, local businesses, and municipal leaders. Together, they are cultivating a culture of sustainability that not only preserves their natural heritage but also enhances the quality of life for all who call this land home and the people who come to visit.
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