Press centre

In South Africa, wellness is not a trend, it is a way of life woven into land, lineage and community. From ancestral plant rituals to mineral springs flowing beneath ancient baobabs, every corner offers a space for renewal. In this vibrant country, wellness is shaped by people who carry centuries of healing knowledge, villages where storytelling is medicine and retreats where silence becomes sanctuary.

The Minister of Tourism Patricia De Lille, has noted information in the public domain regarding the precautionary suspension of the CEO of the South African Tourism, by the SA Tourism board.

There’s a magic to the way South Africa tells its stories. From those rich township tales and sun-kissed coastlines, and from the echoes of struggle to the rise of a new generation, South Africa’s films have always been love letters to a land layered with beauty and hope. And when our stories are told through film, the world’s audiences don’t just watch, they feel, and they connect.

South African Tourism invites industry stakeholders to apply for Vakantiebeurs 2026 and the “Come Find Your Joy”North Europe Roadshow 2025

South African Tourism (SA Tourism) notes with concern the article published by City Press on Sunday, 6 July 2025, under the headline “SA Tourism tender irregularities and attempted cover-up exposed in court”. The article contains several factual inaccuracies and claims that are neither truthful, accurate nor fair.

Tourism minister Patricia De Lille’s budget speech vote 38: Tourism budget for the 2025/26 financial year

The Minister of Tourism, Patricia de Lille, and the South African Tourism Board, are pleased to officially announce the 2026 dates for the two South African Tourism-owned and African continent’s leading trade shows, Meetings Africa and Africa’s Travel Indaba .

In a world where travellers are looking for more than just picture-perfect moments, South Africa is emerging as a global leader in adventure tourism — offering experiences that are rich in meaning, culture, and connection to nature. And this is where South Africa rises above the noise — it’s also why backpacking is booming because, South Africa’s not just a stop on the map; we’re a living, breathing invitation to discover what ‘Come Find Your Joy!’ really means.

The inaugural Glamping Expo 2025, held from 20-21 June at the Johannesburg Expo Centre, marked a pivotal moment for the country’s tourism and hospitality sector. The event brought together the entire glamping value chain - from tent manufacturers and eco-conscious designers to government officials, investors, and influencers - to solidify South Africa’s position as a culturally rich glamping destination.

A new generation of youth entrepreneurs is reshaping South Africa’s tourism scene with fresh ideas and unique experiences, from thrilling dune adventures to wellness hikes and cultural escapes. Their innovative work was recently celebrated at the 2025 Top 16 Youth-Owned Brand Awards (YOBAs) in Johannesburg, where four businesses—Twin Venture, Hikeobics, NBGS Travel, and Asambeni Getaway—were shortlisted in the Travel & Tourism category.

South Africa officially opened the doors to its world-class cultural and scientific attraction the Kgodumodumo Dinosaur Interpretation Centre in the Golden Gate Highlands Park in the Free State Province.

Minister of Tourism Patricia de Lille has officially welcomed the staging of the first-ever Glamping Expo in Johannesburg, applauding the initiative as a timely and innovative leap forward for South Africa’s tourism landscape.