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TTravel Trade

SSouth African Tourism works to support both local and international travel trade partners through education about South Africa, tools to assist with the marketing of South Africa and South African products and strives to unlock opportunities for business in the tourism value chain. Keep up to date with the latest industry news and events in South Africa and abroad, and become an expert on South Africa through our various support tools and programmes listed below.

Tourism Grading Council of South Africa
TGCSA is the only officially recognised organisation that authorises accommodation establishments to display stars. Get graded today!
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Lilizela Tourism Awards
Recognising and rewarding tourism players and businesses who work to deliver world-class products and services.
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SA Specialist
SA Specialist
SA Specialist is an interactive online learning programme that will improve your knowledge of South Africa.
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Digital Assets Library
Digital Assets Library
A collection of some beautiful images and video clips made for the esteemed partners of South African Tourism in promoting travel in and to South Africa.
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Partner Platform
Partner Platform
If you're a travel trade partner, widen your reach by uploading your latest and greatest South African travel deals to South African Tourism's own Partner Platform.
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Travel Directory
Travel Directory
Tourism operators can update their offering and for travellers to find accommodation, activities and attractions.
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Africa's Travel Indaba
Africa's Travel Indaba
One of the largest tourism marketing events in Africa and one of the top three ‘must visit’ events of its kind on the global calendar.
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Research

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  • Industry Reports

    Tourism Outlook July 2021

    1337 downloads
    01 Apr 202101 Apr
    Industry Reports
    Tourism Outlook July 2021

    South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market

    1337 downloads
    Download report
  • Industry Reports

    Tourism Outlook March 2021

    936 downloads
    31 Mar 202131 Mar
    Industry Reports
    Tourism Outlook March 2021

    South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market

    936 downloads
    Download report
  • Industry Reports

    Tourism Outlook February 2021

    542 downloads
    01 Feb 202101 Feb
    Industry Reports
    Tourism Outlook February 2021

    South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market

    542 downloads
    Download report
  • Industry Reports

    International Tourist Behaviour Survey

    274 downloads
    Industry Reports
    International Tourist Behaviour Survey

    Dipstick on changes in consumer preference.

    274 downloads
    Download report
  • Tourist Arrivals

    2016 Tourist arrival September

    329 downloads
    01 Sep 201601 Sep
    Tourist Arrivals
    2016 Tourist arrival September

    This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.

    329 downloads
    Download report
  • Tourist Arrivals

    2016 Tourist arrival October

    109 downloads
    01 Oct 201601 Oct
    Tourist Arrivals
    2016 Tourist arrival October

    This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.

    109 downloads
    Download report
  • Tourist Arrivals

    2016 Tourist arrival November

    127 downloads
    01 Nov 201601 Nov
    Tourist Arrivals
    2016 Tourist arrival November

    This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.

    127 downloads
    Download report
  • Tourist Arrivals

    2016 Tourist arrival May

    58 downloads
    01 May 201601 May
    Tourist Arrivals
    2016 Tourist arrival May

    This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals as opposed to visitor arrivals is now been released. Please note that published figures exclude Transit tourist.

    58 downloads
    Download report
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News

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  • 23 December 2024

    Unleash your business potential at Meetings Africa 2025 - Registration for Africa’s premier business events trade show is now open!

    61 views
    Press Release | 23 December 2024
    Unleash your business potential at Meetings Africa 2025 - Registration for Africa’s premier business events trade show is now open!
    Get ready to connect, collaborate, and catapult your business to new heights! Registration for Meetings Africa 2025, the continent’s most influential business events trade show, is now open. The event, which will run from 24 to 26 February 2025 at the Sandton Convention Centre in Johannesburg, will be the epicentre of African business events excellence, bringing together exhibitors, buyers, trade professionals, and future leaders from across the globe.
    61 views
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  • 16 December 2024

    South African Tourism responds to inaccurate and misleading reporting

    452 views
    Press Release | 16 December 2024
    South African Tourism responds to inaccurate and misleading reporting
    South African Tourism (SA Tourism) wishes to clarify the inaccuracies in a City Press article dated 15th December 2024 with headline “Questions Over SA Tourism’s Tenders” written by journalist Norman Masungwini. The article refers to the alleged awarding of a R100 million tender for an Exhibition Management Company. The claims in the article misrepresent facts, and the processes involved.
    452 views
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  • 06 December 2024

    South Africa’s Performing Arts - the perfect escape

    786 views
    Press Release | 06 December 2024
    South Africa’s Performing Arts - the perfect escape
    South Africa is a country rich with talent, - in every corner for every reason, there is song, there is dance, there is humour, and it is infectious. That talent finds form and audience in South Africa’s dense and layered performing arts scene. Making time to step into a theatre or dance production is a certain way to step into new cultures and languages, a people's hopes and history.
    786 views
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  • 05 December 2024

    Prominent theatres in the bustle of the urban centre

    625 views
    Press Release | 05 December 2024
    Prominent theatres in the bustle of the urban centre
    A step into the theatre is a step out of the usual programme, into a crafted moment in time, a new world staged and shared. What sets South African theatre apart is its fearless fusion of styles, languages and traditions. What marks South African artists is their talent, outspokenness and fiery innovativeness. Whether a big city theatre or an intimate studio gathering, the performing arts offering in whatever corner of South Africa a traveller finds themselves will invariably be enriching, enlivening and inspiring where each performance offers a window into the soul of this diverse nation.
    625 views
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  • 29 November 2024

    South Africa’s vibrant summer culture and energy

    1081 views
    Press Release | 29 November 2024
    South Africa’s vibrant summer culture and energy
    As summer fast approaches in South Africa, the nation gears up for a season of unparalleled musical celebration, drawing in locals and international visitors to experience the country’s diverse and dynamic soundscapes.
    1081 views
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  • 29 November 2024

    Kwa Stuur Homestay: Breathing life to rural tourism and community upliftment

    672 views
    Press Release | 29 November 2024
    Kwa Stuur Homestay: Breathing life to rural tourism and community upliftment
    Driven by a strong passion for using tourism as a catalyst for economic growth in her rural community, a young Eastern Cape woman, Phumeza Stuurman, opened her home to visitors, thus creating the KwaStuur Homestay experience.
    672 views
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  • 29 November 2024

    Somopho Hills: Blending thrills with tradition to boost rural tourism and economic growth

    705 views
    Press Release | 29 November 2024
    Somopho Hills: Blending thrills with tradition to boost rural tourism and economic growth
    In the heart of the rural KwaSomopho community, outside of Empangeni in northern KwaZulu-Natal, lies Somopho Hills, an adventure park reshaping the landscape of rural tourism by seamlessly blending thrilling adventures with community empowerment, cultural preservation, and environmental sustainability.
    705 views
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  • 21 November 2024

    South Africa elevates its global business events profile at IBTM World 2024

    698 views
    Press Release | 21 November 2024
    South Africa elevates its global business events profile at IBTM World 2024
    Barcelona, Spain – South Africa has once again showcased its strength as a world class business events destination at the recently concluded IBTM World 2024 in Barcelona, Spain. The event, which ran from 19 to 21 November 2024, brought together thousands of industry leaders, exhibitors, and buyers from over 150 countries, offering a global platform to connect, collaborate, and explore the latest trends in the business events sector.
    698 views
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