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TTravel Trade
SSouth African Tourism works to support both local and international travel trade partners through education about South Africa, tools to assist with the marketing of South Africa and South African products and strives to unlock opportunities for business in the tourism value chain. Keep up to date with the latest industry news and events in South Africa and abroad, and become an expert on South Africa through our various support tools and programmes listed below.
TGCSA is the only officially recognised organisation that authorises accommodation establishments to display stars. Get graded today!
Recognising and rewarding tourism players and businesses who work to deliver world-class products and services.
SA Specialist
SA Specialist is an interactive online learning programme that will improve your knowledge of South Africa.
Digital Assets Library
A collection of some beautiful images and video clips made for the esteemed partners of South African Tourism in promoting travel in and to South Africa.
Partner Platform
If you're a travel trade partner, widen your reach by uploading your latest and greatest South African travel deals to South African Tourism's own Partner Platform.
Travel Directory
Tourism operators can update their offering and for travellers to find accommodation, activities and attractions.
Africa's Travel Indaba
One of the largest tourism marketing events in Africa and one of the top three ‘must visit’ events of its kind on the global calendar.
Research
- Industry Reports
Tourism Outlook July 2021
1396 downloads01 Apr 202101 AprIndustry ReportsTourism Outlook July 2021South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market
1396 downloads - Industry Reports
Tourism Outlook March 2021
964 downloads31 Mar 202131 MarIndustry ReportsTourism Outlook March 2021South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market
964 downloads - Industry Reports
Tourism Outlook February 2021
568 downloads01 Feb 202101 FebIndustry ReportsTourism Outlook February 2021South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market
568 downloads - Industry Reports
International Tourist Behaviour Survey
295 downloadsIndustry ReportsInternational Tourist Behaviour SurveyDipstick on changes in consumer preference.
295 downloads - Tourist Arrivals
2016 Tourist arrival September
338 downloads01 Sep 201601 SepTourist Arrivals2016 Tourist arrival SeptemberThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.
338 downloads - Tourist Arrivals
2016 Tourist arrival October
113 downloads01 Oct 201601 OctTourist Arrivals2016 Tourist arrival OctoberThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.
113 downloads - Tourist Arrivals
2016 Tourist arrival November
129 downloads01 Nov 201601 NovTourist Arrivals2016 Tourist arrival NovemberThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.
129 downloads - Tourist Arrivals
2016 Tourist arrival May
60 downloads01 May 201601 MayTourist Arrivals2016 Tourist arrival MayThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals as opposed to visitor arrivals is now been released. Please note that published figures exclude Transit tourist.
60 downloads
News
- 28 February 2025
South African Tourism Board Chairperson, Prof Gregory Davids congratulates newly appointed Group Chief Executive Officer of South African Airways (SAA)
123 viewsSpeech | 28 February 2025South African Tourism Board Chairperson, Prof Gregory Davids congratulates newly appointed Group Chief Executive Officer of South African Airways (SAA)On behalf of SA Tourism, I would like to extend my heartfelt congratulations to Prof John Lamola on his appointment as Group Chief Executive Officer of South African Airways (SAA). His leadership and vision have already played a crucial role in steering SAA towards financial stability, and we are confident that his continued leadership will further strengthen the aviation and tourism sectors.123 views - 28 February 2025
An array of South African Tourism products to be showcased at ITB Berlin in a bid to attract tourists to South Africa
110 viewsPress Release | 28 February 2025An array of South African Tourism products to be showcased at ITB Berlin in a bid to attract tourists to South AfricaLed by Minister of Tourism, Patricia de Lille, South African Tourism (SA Tourism) is returning to and will show its presence at the ITB Berlin travel trade show taking place from 4–6 March 2025 in Berlin, Germany.110 views - 28 February 2025
Marketing new air routes to SA now more urgent than ever
95 viewsPress Release | 28 February 2025Marketing new air routes to SA now more urgent than everHonorable Minister of Tourism Patricia de Lille spoke candidly on the final day of Meetings Africa 2025 in Sandton, Johannesburg, as she engaged with representatives from the continent’s aviation industry to better understand the challenges the sector faces in implementing government’s Tourism Route Development Marketing Plan.95 views - 26 February 2025
Collaboration and Communication: How Film, TV, and Fashion Drive Tourism in Africa
118 viewsPress Release | 26 February 2025Collaboration and Communication: How Film, TV, and Fashion Drive Tourism in AfricaThe global success of African film and television is not just a win for the creative industries—it is a catalyst for tourism growth across the continent. From breathtaking landscapes showcased in blockbuster productions to stories that inspire international audiences to explore Africa’s cultural richness, the power of storytelling extends far beyond the screen.118 views - 25 February 2025
Meetings Africa opens its doors with strong message of unity and
174 viewsPress Release | 25 February 2025Meetings Africa opens its doors with strong message of unity andThe energy was electric, the anticipation palpable, and the call to unite louder than ever as Meetings Africa 2025 kicked off its 19th edition at the Sandton Convention Centre yesterday. Under the theme ‘Africa’s Success Built on Quality Connections’, the venue buzzed with excitement as the ceremonial bell rang out — marking the start of two transformative days dedicated to trade, collaboration, and innovation. This moment wasn’t just the beginning of an event; it was a rallying call for Africa’s business events industry to grow stronger together, shaping a future defined by meaningful connections and endless possibilities. The opening ceremony was a vibrant tapestry of African pride, unity, and ambition and from the exhibition floor hosts 27 African countries, alongside buyers from 63 international markets. The Soweto Gospel Choir’s soul-stirring performance set the tone, serving as a reminder of the shared heritage and aspirations binding the continent together.174 views - 24 February 2025
Record-Breaking Meetings Africa 2025: A Platform for Africa to Own Its Narrative
265 viewsPress Release | 24 February 2025Record-Breaking Meetings Africa 2025: A Platform for Africa to Own Its NarrativeThe nineteenth edition of Meetings Africa, the premier Pan-African event for the Meetings, Incentives, Conferences, and Exhibitions (MICE)industry, officially kicked off today, setting new records in participation and engagement. This year’s event boasts 410 exhibitors —including 113 SMMEs—and more than 8,000 confirmed meetings. With more than 320 buyers in attendance, a notable increase from last year, Meetings Africa continues to grow as a powerful platform for advancing Pan African collaboration and economic impact.265 views - 20 February 2025
Meetings Africa 2025 Hits Capacity: Exhibitors Confirm Africa’s Strength in Business Events
813 viewsPress Release | 20 February 2025Meetings Africa 2025 Hits Capacity: Exhibitors Confirm Africa’s Strength in Business EventsWith just four days remaining until the highly anticipated kickoff of Meetings Africa 2025, South African Tourism is thrilled to announce that all exhibition floor space has been completely sold out. This remarkable achievement highlights the unwavering confidence that the African business events industry places in this premier trade show for the meetings, incentives, conferences, and exhibitions (MICE) sector.813 views - 12 February 2025
Meetings Africa Welcomes Chad, Guinea, and Madagascar to the 2025 Trade Floor
377 viewsPress Release | 12 February 2025Meetings Africa Welcomes Chad, Guinea, and Madagascar to the 2025 Trade FloorSouth Africa, 12 February 2025: Meetings Africa 2025 is set to welcome new African participants to its dynamic trade floor, with Chad, Guinea, and Madagascar making their debut at the continent’s leading business events trade show. Their participation underscores Meetings Africa’s role in connecting African destinations with global and regional buyers, fostering partnerships, and driving investment into the continent’s business events sector.377 views
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