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29 September 2025

South African Tourism Europe Highlights Creative Strength in 2024/25 creative films

Press Release | 29 September 2025
South African Tourism Europe Highlights Creative Strength in 2024/25 creative films
South African Tourism’s Europe team has unveiled four dynamic films that showcase the performance updates and highlights from its four regional hubs, UK/Ireland Hub, Central Europe Hub (Germany, Switzerland & Austria), South Europe Hub (France, Italy, Spain & Portugal) and North Europe Hub (Netherlands, Belgium & Sweden), for the 2024/2025 financial year. These films illustrate how each hub successfully brought the global “Live South Africa” campaign to life in their respective markets, inspiring travellers across the continent to choose South Africa as their destination of choice.
25 September 2025

TGCSA Celebrates 25 Years of Elevating South African Tourism

Press Release | 25 September 2025
TGCSA Celebrates 25 Years of Elevating South African Tourism
For 25 years, the Tourism Grading Council of South Africa (TGCSA) has been the gold standard of quality assurance in the country’s tourism industry. Its trusted star grading system—ranging from 1 to 5 stars plus 5-Star Premium—has helped transform South Africa into one of the world’s most reliable and competitive travel destinations. From luxury city hotels to intimate coastal guesthouses, grading has given travellers confidence and operators credibility.
25 September 2025

Why TGCSA Grading is Essential for South Africa’s Tourism Success

Press Release | 25 September 2025
Why TGCSA Grading is Essential for South Africa’s Tourism Success
The competitive advantage that builds trust, credibility, and long-term growth Summer in South Africa is peak travel season. Local and international visitors alike arrive with high expectations—seeking comfort, safety, and memorable experiences. In such a competitive tourism landscape, standing out is not just important—it's critical. That's where the Tourism Grading Council of South Africa (TGCSA) steps in, offering a trusted benchmark that elevates businesses in the hospitality sector
22 September 2025

South African Tourism South Europe hub unveils the global campaign to its market: “South Africa Awaits - Come Find Your Joy!”

Press Release | 22 September 2025
South African Tourism South Europe hub unveils the global campaign to its market: “South Africa Awaits - Come Find Your Joy!”
A CAMPAIGN TO RECONNECT WITH YOUR INNER CHILD Launched on September 8, 2025, on the South European markets (France, Italy, and Spain), South African Tourism‘s new campaign is more than just a simple tourism promotion tool. In a world that moves too fast, “Come Find Your Joy!” invites us to reconnect with our childlike spirit.
22 September 2025

Explore South Africa's heartbeat through art, dance, and story

Press Release | 22 September 2025
Explore South Africa's heartbeat through art, dance, and story
South Africa’s true treasure is found in its people, the carriers of its vibrant, intangible soul. Beyond the iconic landscapes and Big Five safaris lies a nation whose deepest stories are painted in the sacred geometry of Dr Esther Mahlangu's artworks, carried in the ancient Amahubo hymns of Mbuso Khoza, plucked from the strings of Victor Sithole’s umakhweyana, and spoken into being by world champion poets like Xabiso Vili.
17 September 2025

South African youth enthral at the inaugural G20 tourism hackathon challenge

Press Release | 17 September 2025
South African youth enthral at the inaugural G20 tourism hackathon challenge
#G20TourismHackathon - The picturesque hills of the Sabie River valley in South Africa’s Mpumalanga Province provided a tranquil haven for a group of aspiring young innovators who took on a challenge to reimagine the future of tourism through a digital lens.
17 September 2025

Tourism Ministers’ Mpumalanga Declaration

Press Release | 17 September 2025
Tourism Ministers’ Mpumalanga Declaration
Mpumalanga Declaration G20 Tourism Ministers Meeting, 2025
17 September 2025

What’s the occasion: Insight into the Indian Traveller visiting South Africa

Press Release | 17 September 2025
What’s the occasion: Insight into the Indian Traveller visiting South Africa
As part of South African Tourism’s effort to understand shifts in the Indian market, the Analytics and Insights Unit has found that the reason for the trip and who you take along significantly influences where you go, how you plan, and what kind of experiences you seek. From family holidays to friend getaways, Indian travellers demonstrate remarkable adaptability in their approach to travel planning and preferences.
16 September 2025

Host cities confirmed for Meetings Africa and Africa’s Travel Indaba

Press Release | 16 September 2025
Host cities confirmed for Meetings Africa and Africa’s Travel Indaba
Following a rigorous and competitive procurement process led by South African Tourism, Johannesburg and Durban have officially been confirmed as the host cities for Meetings Africa and Africa’s Travel Indaba respectively for the next five years commencing 2026.
27 August 2025

Unlocking South Africa’s Culinary Tourism Potential with Feasts for the Future

Press Release | 27 August 2025
Unlocking South Africa’s Culinary Tourism Potential with Feasts for the Future
The SA Chef Conference & Expo 2025, held on 11–12 August at The Capital Empire in Sandton, Johannesburg, brought together over 220 chefs, tourism leaders, culinary entrepreneurs and gastronomy thinkers. Hosted by SA Chef Media and Paragon Africa, and headlined by Unilever Food Solutions, the event didn’t just showcase South Africa’s culinary potential – it charted a roadmap for how gastronomy can power tourism growth.
26 August 2025

Alexandra Masterclass Sparks Township Gastronomy Growth at SA Chef Conference & Expo 2025

Press Release | 26 August 2025
Alexandra Masterclass Sparks Township Gastronomy Growth at SA Chef Conference & Expo 2025
As part of the SA Chef Conference & Expo 2025 held in Sandton last week, SA Chef Media in partnership with the Wakanda Food Accelerator hosted a high-impact masterclass in Alexandra, Johannesburg, with support from South African Tourism (SA Tourism) and the South African National Convention Bureau (SANCB). The initiative aimed to spotlight township gastronomy and unlock economic opportunities in VTSD communities - Villages, Townships, and Small Dorpies - with Alexandra positioned as a vibrant, emerging culinary hub.
22 August 2025

TGCSA Celebrates 25 years of excellence at the 2025 annual assessor conference

Press Release | 22 August 2025
TGCSA Celebrates 25 years of excellence at the 2025 annual assessor conference
The Tourism Grading Council of South Africa (TGCSA) proudly marks its 25th anniversary at the 2025 Annual Assessor Conference, convening accredited assessors from across the country to uphold and enhance South Africa’s global standards in tourism quality assurance.

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