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Year
20 February 2025

Meetings Africa 2025 Hits Capacity: Exhibitors Confirm Africa’s Strength in Business Events

Press Release | 20 February 2025
Meetings Africa 2025 Hits Capacity: Exhibitors Confirm Africa’s Strength in Business Events
With just four days remaining until the highly anticipated kickoff of Meetings Africa 2025, South African Tourism is thrilled to announce that all exhibition floor space has been completely sold out. This remarkable achievement highlights the unwavering confidence that the African business events industry places in this premier trade show for the meetings, incentives, conferences, and exhibitions (MICE) sector.
12 February 2025

Meetings Africa Welcomes Chad, Guinea, and Madagascar to the 2025 Trade Floor

Press Release | 12 February 2025
Meetings Africa Welcomes Chad, Guinea, and Madagascar to the 2025 Trade Floor
South Africa, 12 February 2025: Meetings Africa 2025 is set to welcome new African participants to its dynamic trade floor, with Chad, Guinea, and Madagascar making their debut at the continent’s leading business events trade show. Their participation underscores Meetings Africa’s role in connecting African destinations with global and regional buyers, fostering partnerships, and driving investment into the continent’s business events sector.
11 February 2025

Home Affairs delivers on commitment to supercharge tourism as Trusted Tour Operator Scheme (TTOS) digital platform goes live

Press Release | 11 February 2025
Home Affairs delivers on commitment to supercharge tourism as Trusted Tour Operator Scheme (TTOS) digital platform goes live
At 8am tomorrow morning, the Department of Home Affairs’ ground-breaking digital platform for the Trusted Tour Operator Scheme (TTOS), goes live for the first time.
10 February 2025

85 New Exhibitors Make Their Debut at Meetings Africa 2025

Press Release | 10 February 2025
85 New Exhibitors Make Their Debut at Meetings Africa 2025
Meetings Africa 2025 proudly welcomes 85 new exhibitors to Africa’s leading business events trade show, underscoring the event’s growing reputation as the premier platform for the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry on the continent. As Meetings Africa celebrates its 19th edition, the inclusion of these new exhibitors highlights the continued relevance and impact of the show in positioning Africa as a dynamic and competitive MICE destination.
03 February 2025

South Africa’s Tourism Rebound Gains Momentum

Press Release | 03 February 2025
South Africa’s Tourism Rebound Gains Momentum
The latest international arrivals data from Statistics South Africa confirms that South Africa’s tourism sector continues to grow, with total arrivals reaching 8.92 million in 2024, marking an impressive 5.1% increase compared to 2023. Africa continues to drive the majority of arrivals, contributing 76% of all tourists from January to December 2024, while growth from other regions signals steady recovery.
03 February 2025

Update from South African Tourism on Africa’s Travel Indaba 2025

Press Release | 03 February 2025
Update from South African Tourism on Africa’s Travel Indaba 2025
Preparations for Africa’s Travel Indaba, scheduled to take place in Durban from the 12th to the 15th of May are underway. This all important proudly Pan African trade show, remains a cornerstone of Africa’s tourism calendar, showcasing the very best of South Africa and the rest of the African continent to the world.
31 January 2025

Explore the South African gems that shaped global stars

Explore the South African gems that shaped global stars
South Africa's breathtaking landscapes and vibrant cities have captivated the world. Yet, it's the nation's extraordinary people who truly embody the country's soul. As global icons like Thebe Magugu, and Thuso Mbedu make waves internationally, from chart-topping hits to revolutionary fashion designs and highly acclaimed acting performances, their hometowns continue to reflect the rich cultural tapestry that nurtured their passions.
28 January 2025

Meetings Africa 2025: Boosting South Africa's Tourism Economy

Press Release | 28 January 2025
Meetings Africa 2025: Boosting South Africa's Tourism Economy
The countdown to Meetings Africa 2025 has begun! With less than a month to go, excitement is building.  Today, the Johannesburg Stock Exchange was busy with the Meetings Africa 2025 media launch event. Hosted by South African Tourism, in partnership with the Gauteng Tourism Authority, Johannesburg Tourism Company and the Sandton Convention Centre, this proudly Pan African event will take place from 24 to 26 February 2025, at the Sandton Convention Centre, Johannesburg in the Gauteng Province.
16 January 2025

Momentum builds for Meetings Africa 2025

Press Release | 16 January 2025
Momentum builds for Meetings Africa 2025
South Africa, 16 January 2025: The countdown to Meetings Africa (MA) 2025* is officially underway, with media and visitor registrations now open. Exhibitor and buyer registrations launched in November 2024, have already garnered strong interest, reflecting the growing anticipation for this premier event. With demand soaring, exhibitors and buyers are encouraged to confirm their participation as soon as possible to avoid disappointment. As the continent’s leading trade show for the business events industry, Meetings Africa promises exceptional opportunities to engage with top buyers and discover innovative products and services.
14 January 2025

South African Tourism on track on budget spend and performance

News | 14 January 2025
South African Tourism on track on budget spend and performance
South African Tourism (SA Tourism)’s legislative mandate is to promote South Africa as a world-class destination through transparent leadership, responsible governance, and strategic marketing initiatives. Tourism is a key driver of South Africa’s economy, and our role is to ensure the sector remains vibrant and continues to grow and attract both domestic and international travellers. The success of our marketing strategy manifests itself in our performance.
08 January 2025

South African Tourism appoints Darryl Erasmus as the new Chief Operations Officer

Press Release | 08 January 2025
South African Tourism appoints Darryl Erasmus as the new Chief Operations Officer
South African Tourism (SA Tourism) is delighted to announce the appointment of Darryl Erasmus as the organisation’s new Chief Operations Officer with effect 07 January 2025.
23 December 2024

Unleash your business potential at Meetings Africa 2025 - Registration for Africa’s premier business events trade show is now open!

Press Release | 23 December 2024
Unleash your business potential at Meetings Africa 2025 - Registration for Africa’s premier business events trade show is now open!
Get ready to connect, collaborate, and catapult your business to new heights! Registration for Meetings Africa 2025, the continent’s most influential business events trade show, is now open. The event, which will run from 24 to 26 February 2025 at the Sandton Convention Centre in Johannesburg, will be the epicentre of African business events excellence, bringing together exhibitors, buyers, trade professionals, and future leaders from across the globe.

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