South African Tourism strategic research and reports (GL)

TTourism research and reports

SSouth African Tourism is mandated to market South Africa internationally as a preferred tourism destination. Part of our business is to monitor and evaluate the performance of the tourism sector. These search tools allow you to browse through the current and historical research reports available.

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Industry Reports

Tourism Trend Analysis Report

01 Apr30 Jun 202601 Apr '2630 Jun '26

Industry Reports

Tourism Trend Analysis Report

Latest global travel trends in Leisure and Entertainment

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Tourist Arrivals

Tourist Arrivals January 2026

01 Jan31 Jan 202601 Jan '2631 Jan '26

Tourist Arrivals

Tourist Arrivals January 2026

Tourist Arrival January 2026

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Industry Reports

Sentiment Tracking Report Q1 (2026/27)

01 Jan31 Mar 202601 Jan '2631 Mar '26

Industry Reports

Sentiment Tracking Report Q1 (2026/27)

Sentiment-driven performance of South Africa as a travel destination

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Industry Reports

The Asia Outbound Opportunity Trend Report (Jan. to March) Q4

01 Jan31 Mar 202601 Jan '2631 Mar '26

Industry Reports

The Asia Outbound Opportunity Trend Report (Jan. to March) Q4

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Industry Reports

Sport Tourism Insights - Infographic

01 Jan31 Mar 202601 Jan '2631 Mar '26

Industry Reports

Sport Tourism Insights - Infographic

Estimates of South Africa’s leading sports by spectator numbers and spending, derived from the digital presence of the events.

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Industry Reports

USA Segmentation study 2025

01 Jan31 Dec 202601 Jan '2631 Dec '26

Industry Reports

USA Segmentation study 2025

Comprehensive segmentation analysis of the U.S. market, categorizing key customer groups by demographics, behavior, and value to inform targeted strategy and growth opportunities.

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International Tourism Report