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TThe Tourism Execution function is responsible for Provisioning of destination tourism marketing for leisure tourists for both international and domestic markets. The function contributes to inclusive economic growth by increasing the number of international and domestic tourists through:

  • To implement an international marketing strategy to contribute to increased tourist arrival.
  • Market South Africa in a manner that will attract tourists, thereby ensuring growth in Total Tourist Foreign Direct Spend.
  • Market South Africa in a manner that will attract tourists, thereby ensuring growth in Total Tourist Foreign Direct Spend.
  • To build a recognised, appealing, resilient and competitive tourism brand for South Africa across all markets and segments to increase brand positivity.

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