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TThe project is driven by Africa!Ignite, a leading rural enterprise development agency with a passion for empowering women, youth, and innovative entrepreneurs. By fostering sustainable small businesses and creating opportunities for a fair income, WOWZULU strives to transform these beautiful yet economically deprived areas.
Through WOWZULU, visitors discover the concept of 'inclusive destinations' where the previously marginalised communities are linked to the bustling tourism economy.
The various destinations offer diverse experiences, from cultural exploration with local cuisine tastings, artist visits, and craft marketplaces to nature-based activities such as village and nature reserve tours, tractor rides, and snorkeling. These places also blend traditional and modern lifestyles, showcased through semi-rural tours, rural life exploration, and a combination of history and comfort with local museum visits.
Through WOWZULU's various cultural engagements, guests can observe the harmonious blend of traditional and modern customs in the rural communities across KwaZulu-Natal.
During these tours, connections are formed beyond language and borders as locals become friends and stories create an unforgettable bond.
For food enthusiasts, WOWZULU's culinary journey offers an experience that lingers long after the last bite. From learning the art of Zulu and Indian flavours with expert chef Phumlani Mthembu, to joining a traditional Zulu cooking class, there's a taste adventure for everyone.
Through the project, guests are also invited to participate in traditional Zulu craft-making, with diverse workshops ranging from basket weaving in the Drakensberg Amphitheatre to screen printing at KwaNzimakwe.
These experiences provide a firsthand look into the heart of Zulu culture while also stimulating the economies of the host rural areas and communities. Some of WOWZULU’s flagship destinations include:
Inanda, a culturally rich, semi-rural community near Durban; eMazizini in the Drakensberg; the Khula Village a vibrant Zulu community within the Isimangaliso Wetland Park; South Coast Destinations such as KwaNzimakwe and Ballito in iLembe.
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