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TTo be in South Africa is to be part of a story that goes back to the start of all humanity. Today, South Africa has evolved into an amazing mix of modern cultures, inspiring history and incredible heroes. It really is a melting pot with roots that run deeper than you think.

Explore our vibrant culture

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Vibrant culture

Craft Beer and Gin movement in South Africa - must-visit places for beverages

Vibrant culture
Craft Beer and Gin movement in South Africa - must-visit places for beverages
South Africa has recently become a hotbed of craft beer and gin innovation. The last few years have seen the birth of numerous small breweries and distilleries. But these thriving enterprises are not simply factories for making beverages. Each brewery and distillery has its own unique story of how it originated and these are often steeped in family tradition and a dash of audacity.
Vibrant culture

Toasting The Wonderful Journey of South Africa’s Wine Tourism

Vibrant culture
Toasting The Wonderful Journey of South Africa’s Wine Tourism
South Africa is internationally recognised for its exceptional viticulture, with its wines contributing significantly to its vibrant tourism scene. Pioneering winemakers and the introduction of novel practices such as creative food and wine pairings anchor the rapid rise of wine tourism. The Wine industry's efforts to champion sustainability and inclusivity, along with its commitment to quality and excellence, solidify its reputation as a significant contributor to the nation's economic and social fabric.
Vibrant culture

Up close and personal; July 2022

Vibrant culture
Up close and personal; July 2022
“With food, we can change the world" - Chef Marcus Modimokwane #MG200Young 2021. GQ SA Top 5 Chefs 2021.
Bustling city life

Marina Appelbaum: Nikos and Old Ducky French Cafe

Bustling city life
Marina Appelbaum: Nikos and Old Ducky French Cafe
South Africa is a marvel. Not only does the country boast warm and welcoming people, but it has also an array of culinary offerings enough to cater to any palate and feast. We continue with our celebration of South Africa’s women in the tourism and hospitality sector and this time we catch up with foodie, Marina Appelbaum Marina Appelbaum grew up in the kitchen of the iconic Three Sisters Cafe in Hillbrow which her mother ran for 28 years, with a family legacy like hers it is unsurprising that she is the owner of two thriving eateries - Nikos and The Old Ducky French Café in Pineslopes in Fourways, Johannesburg.
Breathtaking scenery

Mpho Molema: The Workshop ko Kasi, Northern Cape

Breathtaking scenery
Mpho Molema: The Workshop ko Kasi, Northern Cape
Despite its scenic landscape and being home to the Eye of Kuruman (a wondrous natural spring known as one of the largest in the Southern Hemisphere), Kuruman in the Northern Cape is not often the first place that one thinks of when we speak about tourism in South Africa. Mpho Molema, a native of Mothibistad township in Kuruman, defies this status quo through The Workshop ko Kasi”, an eco-tourism and creative hub offering authentic African experiences to visitors from all over the world.
Breathtaking scenery

Khosi Tyobeka, Zimase Travel

Breathtaking scenery
Khosi Tyobeka, Zimase Travel
Khosi Tyobeka has built her business around making travelling easy and accessible. Her company, Zimasa Travel, provides tailor-made travel solutions; from planning to the execution of travel or conference needs. The award winning entrepreneur’s flair for business runs in her family. When she was growing up her mother operated a food business in their small village in the North West Province .
Vibrant culture

South Africa’s Eastern Cape, Nelson Mandela’s home province

Vibrant culture
South Africa’s Eastern Cape, Nelson Mandela’s home province
Home to glorious stretches of beaches, mountainous terrains, jaw-dropping rock formations, a rich catalogue of plant and wildlife which includes the Big 7 (lion, leopard, rhino, elephant, buffalo, Southern Right whales and Great White sharks), South Africa’s Eastern Cape province is also the birth place of the late global icon and humanitarian - Nelson Mandela. The acclaimed leader, whose birthday is celebrated globally through acts of kindness on 18 July, was born and raised amongst this province’s lush valleys and winding rivers.
Vibrant culture

Celebrate Nelson Mandela’s birthday by exploring South Africa’s historical attractions and sites

Vibrant culture
Celebrate Nelson Mandela’s birthday by exploring South Africa’s historical attractions and sites
If your idea of an ultimate getaway involves exploring a destination rich with history — complete with refreshing outdoors that promise total relaxation — then South Africa is the place for you. Home to global icon, late former President Nelson Mandela whose humanitarian efforts continue to be celebrated annually on 18 July, South Africa is the ultimate place to experience humanity in its truest sense.
Breathtaking scenery

The Upper Karoo Route: meander through Northern Cape from Victoria West to Calvinia

Breathtaking scenery
The Upper Karoo Route: meander through Northern Cape from Victoria West to Calvinia
The Upper Karoo Route from Victoria West to Calvinia via Carnarvon offers the beautiful landscape of Northern Cape (strewn with daisies in spring), rare wildlife and a thriving, hospitable culture.
Vibrant culture

Xhosa cuisine: a delicious blend of ancient and modern

Vibrant culture
Xhosa cuisine: a delicious blend of ancient and modern
Visitors to South Africa should make sure they try Xhosa cuisine, whether in its Eastern Cape heartland or anywhere else that offers umngqusho, amasi, ikhowa and other delicacies.
Vibrant culture

Xhosa traditions: discover Eastern Cape’s indigenous culture

Vibrant culture
Xhosa traditions: discover Eastern Cape’s indigenous culture
Cultural villages and museums in South Africa are great places to learn more about Xhosa traditions and how these express the culture and beliefs of this ancient Eastern Cape people.
Vibrant culture

The Sotho people: cowboys of South Africa

Vibrant culture
The Sotho people: cowboys of South Africa
Around 10-million Sotho people – including the Tswana and Pedi – live in South Africa and Lesotho; explore the culture and traditions of our second-largest ethnic group when you visit.

Vibrant Culture

  • Vibrant culture

    Craft Beer and Gin movement in South Africa - must-visit places for beverages

    Vibrant culture
    Craft Beer and Gin movement in South Africa - must-visit places for beverages
    South Africa has recently become a hotbed of craft beer and gin innovation. The last few years have seen the birth of numerous small breweries and distilleries. But these thriving enterprises are not simply factories for making beverages. Each brewery and distillery has its own unique story of how it originated and these are often steeped in family tradition and a dash of audacity.
  • Vibrant culture

    Toasting The Wonderful Journey of South Africa’s Wine Tourism

    Vibrant culture
    Toasting The Wonderful Journey of South Africa’s Wine Tourism
    South Africa is internationally recognised for its exceptional viticulture, with its wines contributing significantly to its vibrant tourism scene. Pioneering winemakers and the introduction of novel practices such as creative food and wine pairings anchor the rapid rise of wine tourism. The Wine industry's efforts to champion sustainability and inclusivity, along with its commitment to quality and excellence, solidify its reputation as a significant contributor to the nation's economic and social fabric.
  • Vibrant culture

    Up close and personal; July 2022

    Vibrant culture
    Up close and personal; July 2022
    “With food, we can change the world" - Chef Marcus Modimokwane #MG200Young 2021. GQ SA Top 5 Chefs 2021.
  • Bustling city life

    Women making a mark in tourism; August 2022 (1)

    Bustling city life
    Women making a mark in tourism; August 2022 (1)
    Across South Africa, women continue to play a critical role in the success and growth of key industries and sectors, and tourism is no exception. Here, a growing number of remarkable local women continue to make a valuable contribution to the rebound of the travel industry. From showcasing excellence in local accommodation offerings, to pioneering amazing experiences or contributing to more sustainable communities, we take a look at a few women who are doing great things.
  • Bustling city life

    Women making a mark in tourism; August 2022

    Bustling city life
    Women making a mark in tourism; August 2022
    Across South Africa, women continue to play a critical role in the success and growth of key industries and sectors, and tourism is no exception. Here, a growing number of remarkable local women continue to make a valuable contribution to the rebound of the travel industry. From showcasing excellence in local accommodation offerings, to pioneering amazing experiences or contributing to more sustainable communities, we take a look at a few women who are doing great things.
  • Vibrant culture

    Up close and personal; August 2022

    Vibrant culture
    Up close and personal; August 2022
    With so many inspirational women outside of travel and tourism flying the SA flag high, here are a few of our top picks of inspirational local women leading the way in their respective fields.
  • Bustling city life

    Sustainability: August 2022

    Bustling city life
    Sustainability: August 2022
    This creative artist has found a genius way to bring agriculture, art, and tourism to the world.
  • Breathtaking scenery

    Patricia Chiloane: Serurubele Boutique Hotel

    Breathtaking scenery
    Patricia Chiloane: Serurubele Boutique Hotel
    Patricia Chiloane is a passionate and dedicated ambassador of Mpumalanga province. She is a descendant of landowners, who have lived in the area of Bushbuckridge for generations. When she initially conceptualised Serurubele Boutique Hotel, the MBA graduate’s goal was to create a tourism ecosystem to benefit everyone in the small town. Her other goal was to elevate Bushbuckridge on the tourism map. The land on which Serurubele Boutique Hotel is built has been in her family for four generations. The hotel’s name, Serurubele, is derived from the SeSotho word for butterfly, the small insect that is endemic to the Lowveld. As visitors walk through the hotel, they are immersed in the story of the region. The hotel’s 16 luxury rooms are punctuated with pictures of the Lowveld butterflies, paying homage to the natural splendour of the area.

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