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IIsn't it time to flip the script and make good news trend for a change? We're always waiting for someone else to make a difference but why doesn't it start with you? Don't share that bad news WhatsApp and comment, ''typical''. Don't like the tweet that's only designed to start an argument. Greet the tellers, the taxi driver - your neighbour. This is a country with so much beauty, but the most beautiful part are the normal people listening to this message who can change the story - no matter what is happening in the world.

LLest we forget that indoda imba kwenye eqolo (no one can succeed without the help of others), that every man is part of a community. These times call on us to help each other. The little bit you think will not make a difference could mean the world to the next person. We need to support local, travel here before we go there. Keep our businesses alive.

So, let’s support local. Let’s reignite our spirit of adventure. Let’s take that trip that we said we would. And let’s go back to that bakery in that little town, the one that served those koeksisters that melt in your mouth. 

Let’s explore again and get lost on long drives that have no particular destination.Let’s follow the road and see where it leads. Let’s get out and find that thing you missed. That thing you couldn’t stop dreaming about when you thought you couldn’t have it. 

It’s time reconnect and reintroduce ourselves, because after all, there is nothing quite like the welcoming smile on a South African face after you have been gone for a while. 

This is our home. These are our adventures. And now… they are ready to welcome you back.

We asked you to stay in all those months ago but now it’s finally time for us to invite you out to play in the country you love! That means you’re free to explore and enjoy everything South Africa has to offer without worrying about your well-being. Whether you’re going on a shopping spree, checking in, dining out, or enjoying the big 5, your safety is completely taken care of. Through social distancing measures, sanitization, temperature checks, and tracking, you can travel and explore South Africa with complete peace of mind.

#ShareSouthAfrica

Thank you for sharing your South African experiences with us across so many social channels. We love seeing them and sharing your stories of our amazing, diverse land.  If your content is made public and uses the hashtag #ShareSouthAfrica we will endeavour to share your positive stories as far and wide as we can. By engaging with #ShareSouthAfrica you agree to allow South African Tourism to share your content across our digital channels from your original posts. The posts will remain in their respective social channels and therefore the privacy policies applicable to each channel remain. 

We really hope you keep telling your South African stories, and encourage your friends, relatives and colleagues to help us flood the internet with positive and uplifting tales that truly showcase the South Africa we all love. So please, keep exploring, keep finding that resilient South African spirit in everything we do, keep supporting local, travel safely and #ShareSouthAfrica

Explore South Africa Safely

  • Bustling city life

    Women making a mark in tourism; August 2022 (1)

    Bustling city life
    Women making a mark in tourism; August 2022 (1)
    Across South Africa, women continue to play a critical role in the success and growth of key industries and sectors, and tourism is no exception. Here, a growing number of remarkable local women continue to make a valuable contribution to the rebound of the travel industry. From showcasing excellence in local accommodation offerings, to pioneering amazing experiences or contributing to more sustainable communities, we take a look at a few women who are doing great things.
  • Bustling city life

    Women making a mark in tourism; August 2022

    Bustling city life
    Women making a mark in tourism; August 2022
    Across South Africa, women continue to play a critical role in the success and growth of key industries and sectors, and tourism is no exception. Here, a growing number of remarkable local women continue to make a valuable contribution to the rebound of the travel industry. From showcasing excellence in local accommodation offerings, to pioneering amazing experiences or contributing to more sustainable communities, we take a look at a few women who are doing great things.
  • Bustling city life

    Sustainability: August 2022

    Bustling city life
    Sustainability: August 2022
    This creative artist has found a genius way to bring agriculture, art, and tourism to the world.
  • Breathtaking scenery

    New places to stay and things to do; August 2022

    Breathtaking scenery
    New places to stay and things to do; August 2022
    From world-class business accommodation to amazing outdoor activities, take a look at the newest and most exciting venues and travel and dining experiences on offer.
  • Bustling city life

    Marina Appelbaum: Nikos and Old Ducky French Cafe

    Bustling city life
    Marina Appelbaum: Nikos and Old Ducky French Cafe
    South Africa is a marvel. Not only does the country boast warm and welcoming people, but it has also an array of culinary offerings enough to cater to any palate and feast. We continue with our celebration of South Africa’s women in the tourism and hospitality sector and this time we catch up with foodie, Marina Appelbaum Marina Appelbaum grew up in the kitchen of the iconic Three Sisters Cafe in Hillbrow which her mother ran for 28 years, with a family legacy like hers it is unsurprising that she is the owner of two thriving eateries - Nikos and The Old Ducky French Café in Pineslopes in Fourways, Johannesburg.
  • Breathtaking scenery

    South African Tourism - Heritage Day

    Breathtaking scenery
    South African Tourism - Heritage Day
    Feast your eyes, feed your soul and be inspired by South Africa in full bloom… South Africa is unique. It is one country in the world where one can weave a vibrant tapestry of culture and heritage from the many and varied attractions, experiences and influences that permeate daily living.
  • Bustling city life

    South African architectural tours: explore the urban design that built a nation

    Bustling city life
    South African architectural tours: explore the urban design that built a nation
    South African urban architectural design tours introduce visitors to the eclectic array of styles and influences behind the country’s most iconic buildings.
  • Sun-soaked coasts

    Self-catering accommodation in South Africa: enjoy privacy, space, and that home-away-from-home feeling

    Sun-soaked coasts
    Self-catering accommodation in South Africa: enjoy privacy, space, and that home-away-from-home feeling
    Self-catering accommodation is available at several levels throughout South Africa, from basic to luxury, so it’s a handy option for business travellers, families and those stretching a tight budget.

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