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South Africa is a country known for its splendid natural scenery, diverse wildlife, warm hospitality, and vibrant culture. #SustainableTourism is our commitment to protecting and preserving this very essence of our beautiful country so that we can continue to share it with the world for generations to come.

Sustainability underpins how we practice tourism in SSouth Africa by considering the economic, cultural, and environmental impacts of tourism activities on present and future generations. We are proud of our existing culture of responsible tourism, with product and experience owners continuously working to do more and make a greater impact. From creating employment opportunities to conserving our natural and cultural heritage – it’s about crafting a sustainable balance between providing enjoyable visitor experiences and demonstrating a deep understanding of cultural and environmental issues.

South African Tourism is proud to share the incredible stories of our tourism partners who have committed time, effort, and resources to help build a #SustainableSouthAfrica.

South Africa Awaits

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