South African Tourism has partnered with travel brand Exceptional Alien to produce a multimedia campaign that features ten storytellers taking us through their favourite travel gems across South Africa.
The collaborative campaign offers an opportunity to ‘discover South Africa through the lens of exceptional tastemakers and local influencers. Featuring a line-up of new talents, local legends, and seasoned explorers, who each curate a ‘travel playbook’ of their chosen towns and cities – which is a central feature of South African Tourism’s strategy, focusing on individually curated and personalised experiences from locals and insiders who, from a local’s perspective, know the destinations hidden gems best.
Their recommendations range from their beloved beaches, to must-visit stores and venues, incredible restaurants, and picturesque sites, these ten guides reveal why ‘there’s so much more to see’ in South Africa. From an array of experiences, cultures and backgrounds, those featured include DJ and producer Uncles Waffles taking us through Cape Town, Rugby legend Tendai ‘The Beast’ Mtawarira exploring The Dolphin Coast, National Geographic photographer Gulshan Khan and comedian Loyiso Gola spotlighting Johannesburg, among other incredible journeys.
Travelling through our diverse and beautiful landscape, with its incredible range of cultures, experiences and scenery, these travel guides take us on an insider’s route through South Africa, seen through each creator’s lens. These travel playbooks offer a unique window into the country through personal recommendations that feature beloved, well-known sites and many must experience hidden gems.
