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OOn the 27^th of July 2023 South African Tourism unveiled Siya Kolisi as the new Global Brand Advocate. In an exciting event hosted at Hotel Sky in Sandton the well curated event saw some of South Africa’s most exceptional figures in sports, arts and culture converge for robust conversation about excelling as South African’s. It was also an opportune moment to launch “The Best Of Us” visual content piece that features Siya Kolisi and South Africa’s beautiful landscapes and people.

South Africa is a country like no other. It is the ideal destination for those seeking a unique sensory/spiritual reawakening, a place that leaves its visitors feeling inspired, enriched and rejuvenated.

South Africa gives travellers the opportunity to reconnect with real life

South Africa offers a diversity of options to suit every traveller that will excite and revive you, that will suit your pocket, that will answer your every need and desire.

South Africa is a welcoming, friendly and fun destination, with people known for warmth, hospitality and authenticity.

So... Come to South Africa

Take in everything we have to offer

Escape the mundane and truly Live Again!

10 REASONS

to travel in
South Africa

01

Wildlife safari

When you've seen a pride of lions resting in the shade in summer or a herd of elephant crossing the road on their way to the watering hole, it’s an incredible reminder of why the untouched wild has always been so inspiring. Explore it!

02

Active adventure

Fancy taking a dip with a great white shark? Or hiking up a mountain? What about plunging off the world’s highest commercial bridge bungee? Whatever gets your heart racing, South Africa’s got it!

03

Vibrant culture

With Ndebele, Zulu, Xhosa, Sotho, Swazi, Venda, Afrikaans, Cape Malay, Cape Coloured, Khoisan and European cultures all calling this land home, South Africa is certainly a melting pot of diverse cultural depth worth exploring!

04

Breathtaking scenery

Endless horizons, deep valleys, soaring mountains, cliff sides overlooking endless oceans – a journey through South Africa will take your breath away and leave you with memories that will last forever.

05

Sun-soaked coasts

Teeming with marine life and some of the best surfing the world has to offer and an abundance of blue-flag beaches, South Africa’s sun-soaked coast lies ready all-year round to share its secrets, adventures and lazy days with you.

06

Bustling city life

From the calm serenity of sundowners at the beach in Cape Town to the boundless energy of a nightclub in Johannesburg, South Africa’s cities buzz with the soul of a nation. Feel the rhythm of South Africa in an urban safari and let the beat of the concrete jungle flow through you.

07

World-class infrastructure

Whether you’re hitching a ride via plane, train, bus or car, with world-class infrastructure, it’s easy to get to your next South African adventure.

08

World heritage sites

South Africa has eight UNESCO World Heritage Sites, areas that have been given special international status for their unique qualities. If you are interested in culture and South African history, then you may well want to consider visiting one of these sites.

09

Exceptional value

You won’t need to put yourself out of pocket for your South African adventure. With options available for every budget, South Africa offers exceptional value for your hard earned money.

10

Something for everyone, everywhere

Whether you’re in it for wildlife, adventure, lifestyle, culture or scenery – there are always multiple experiences for every type of traveller around the corner no matter which part of the country you’re in. That’s the beauty of it!

01 Wildlife safari

02 Active adventure

03 Vibrant culture

04 Breathtaking scenery

05 Sun-soaked coasts

06 Bustling city life

07 World-class infrastructure

08 World heritage sites

09 Exceptional value

10 Something for everyone, everywhere

Do Tourism Sustainably

This year, South African Tourism approaches Tourism Month under the lens of the I Do Tourism campaign, which seeks to make tourism everyone’s business.

We Do Tourism

The We Do Tourism campaign is aimed at each and every South African! It is about each of us seeing the value of tourism, understanding how it impacts our lives, and how we can play a role in growing it.

What would you like to experience?

Breathtaking scenery

Breathtaking scenery

There’s never a better time to explore your backyard and see the wonders of South Africa.

Bustling city life

Bustling city life

Take to the streets and immerse yourself in the energy of inner city living. Regardless if it’s a night out or a day visit, its rhythm will move you.

Vibrant culture

Vibrant culture

Whether it’s Zulu, Xhosa, Afrikaans or Venda, our 11 official languages and cultures each offer something unique. Explore more to learn how this makes our country extraordinary.

Active adventure

Active adventure

Take a leap of faith and dare yourself to experience adrenaline-fuelled activities and adventures in South Africa.

Wildlife safari

Wildlife safari

Take a walk in South Africa’s backyard and experience wild things.

Sun-soaked coasts

Sun-soaked coasts

From popular beaches to incredible wetlands, South Africa’s long stretch of pristine coastline is yours to discover.

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