Africa’s Travel Indaba 2025: More Buyers, More Exhibitors and More Business

SSouth Africa, 15 April 2025 – More buyers have registered and confirmed to attend this year’s Africa’s Travel Indaba when compared to the same time last year. With a 14.4% increase in hosted buyer applications.

To date, a total of 873 buyers have been vetted and approved, with many already locking in meetings with exhibitors. Interest is surging from major markets including the United States, China, the United Kingdom, and India.

With 804 hosted buyer applications received since the start of April 2025 – representing 55 countries – interest in Africa’s offerings is stronger than ever.

Buyers’ role is crucial in curating, packaging, and promoting the best of Africa to global travellers and Africa’s Travel Indaba offers this value to the buyers. Through the world-class online diary, buyers can book pre-scheduled meetings so that they have exclusive access to exhibitors of all sizes, including SMMEs, buyers are not just attending.

With this quality and diversity of buyers, exhibitors at Africa’s Travel Indaba have a golden opportunity to connect with decision-makers shaping the future of global travel. The event’s inclusive business model ensures that all exhibitors, including SMMEs, have equal access to high-value buyer meetings, creating new pathways for business growth and expansion.

To this end, exhibitor interest for this year’s Africa’s Travel Indaba is also stronger than ever, with 163 exhibitors from 24 African countries already confirmed—with 95% of the floor space filled. With an additional 400 sqm of exhibition space secured compared to last year confirming exhibitors’ commitment to secure their place at the heart of Africa’s premier tourism marketplace.

“There has never been a more exciting time to invest in African tourism. With the high buyer interest and exhibitors ready to showcase the best of the African continent, Africa’s Travel Indaba is the ultimate platform to unlock business opportunities and shape the future of travel on the continent,” says South African Tourism’s COO, Darryl Erasmus.

A Pan African trade show, Africa’s Travel Indaba is one of the continent’s largest business-to-business platforms that markets and promotes Africa as a preferred global leisure tourism destination and offers. Africa is a continent of unlimited potential, and Africa’s Travel Indaba is where that future takes shape. From safaris to cultural tourism and adventure travel, quality assured establishments, Small and Medium Enterprises, delegates at this trade show are in for an experience of a full spectrum of Africa’s diverse and evolving tourism landscape – actively shaping the future of travel in Africa.

Africa’s Travel Indaba 2025, takes place from 12 to 15 May 2025 at the Inkosi Albert Luthuli International Convention Centre in Durban, KwaZulu-Natal. Don’t miss your chance to be part of Africa’s biggest and most influential tourism gathering.

Secure Your Spot Today!

To register as a buyer or exhibitor, visit: www.indaba-southafrica.co.za

#TravelIndaba2025 #ATI2025 #UnlimitedAfrica #SouthAfricaAwaits #ComeFindYourJoy

To register as a buyer at Africa’s Travel Indaba 2025, visit: https://www.indaba-southafrica.co.za/

Media Enquiries:

Thandiwe Mathibela: GM: Global PR, Communications & Stakeholder Relations

Email: thandiwe@southafrica.net OR mediaq@southafrica.net

Website www.southafrica.net