South African Tourism to Participate in the Amapiano Africa Summit

AAmapiano, which originated in South Africa, has captivated audiences worldwide with its unique sound and cultural richness. This genre is more than just music; it reflects the dynamic and diverse cultural landscape of South Africa. As a powerful cultural export, Amapiano has positioned South Africa as a premier cultural destination, showcasing the nation's creativity and innovation. The genre's global popularity highlights the talent and vibrancy of South African artists, fostering a deep appreciation for the country’s cultural heritage and modern artistic expression.

The Amapiano Africa Summit taking place on the 18^th – 20^th July 2024 is a landmark event that aims to celebrate and promote Amapiano music and culture on a global scale. The summit will bring together key industry professionals, passionate youth, Amapiano enthusiasts, visionary fashion designers, and innovative brands. This unique gathering will help in building discussions, forge connections, and pave the way for the future of Amapiano. By hosting panel discussions, masterclasses, and conversations about the genre, the summit provides a platform for knowledge sharing and industry growth. Additionally, the summit aims to unite African creatives, promote socio-economic development, and create opportunities for young entrepreneurs within the local music industry.

South African Tourism is dedicated to the preservation and promotion of South African arts and culture. We recognize the importance of archiving our success stories, such as the rise of Amapiano, to ensure that future generations can appreciate and learn from our rich cultural heritage. Our commitment goes beyond just promoting these cultural assets; we aim to document and preserve the narratives that shape our national identity. This involves creating a comprehensive archive of South Africa's musical and cultural achievements, enabling us to showcase the evolution and impact of our arts on a global stage.

South African Tourism is proud to announce its participation in the Amapiano Africa Summit as the official destination partner. Our involvement in this event aligns with our mission to enhance the global appeal of South Africa as a vibrant cultural destination. As part of our participation, South African Tourism will deliver an address at the gala dinner on the 18^th July 2024, discussing the significance of Amapiano in promoting South African tourism. Additionally, we will host the ‘Amapiano International Impact’ panel discussion on the 19^th July 2024, bringing together industry experts to explore the genre's global influence and its role in positioning South Africa as a cultural hub.

“The participation of South African Tourism in the Amapiano Africa Summit underscores our commitment to promoting South Africa as a vibrant and dynamic cultural destination. This event provides a unique opportunity to showcase the rich cultural heritage of South Africa, drive international tourism, and foster socio-economic growth,” said Thembi Sehloho, Chief Marketing Officer of South African Tourism. “We invite all stakeholders, media representatives, and the general public to join us in celebrating the Amapiano phenomenon and exploring its potential to elevate South Africa's cultural and tourism landscape.”

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Issued by South African Tourism

For further information, contact:

Thandiwe Mathibela         

Tel: +2711 895 3177

Email: mediaq@southafrica.net  

Email: thandiwe@southafrica.net

Note to editors

South African Tourism is the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination, headed by Chief Executive Officer, Nombulelo Guliwe.