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JJohannesburg, South Africa - South African Tourism is delighted to announce the appointment of Thembisile Sehloho as the new Chief Marketing Officer (CMO).
Thembisile brings over two decades of experience in strategic brand and marketing to her new role, further strengthening the organisation's marketing capabilities.
Thembisile joins South African Tourism from Tiger Brands, where she served as the Marketing Director and played a pivotal role in shaping and redefining some of South Africa's most beloved household brands. She also worked on AVI’s Bakers and Willards brands. With a proven track record of driving market share and growth through innovative brand strategies, Thembisile's expertise will be instrumental in elevating South African Tourism's marketing initiatives.
Prior to her tenure at Tiger Brands, Thembisile began her career at Unilever in finance before joining Tiger Brands in the early stages of her career from where she moved to AVI before returning to Tiger Brands. She holds an impressive academic background, including an MBA in Leadership and Innovation from the University of Edinburgh and a BCom in Accounting from the University of Johannesburg. Additionally, she has completed certificates in Strategy Development from WITS and Advance Commercial Acumen from GIBS.
"As Thembisile assumes her new role as CMO, I am confident that her strategic vision, leadership skills, and profound brand and marketing knowledge will drive our marketing initiatives to new heights," said Nombulelo Guliwe, Chief Executive Officer of South African Tourism.
“It is an honour to be entrusted with the role of marketing our beautiful country. As I embark on this new journey, I am excited to be able to use marketing to harness the power of storytelling allowing us to connect with local travellers, encouraging them to explore their country, as well as invite travellers from our key source markets and beyond to come explore and experience Mzansi,” said Thembisile Sehloho.
Issued by South African Tourism
For further information, contact:
Thandiwe Mathibela
Tel: +2711 895 3177
Email: mediaq@southafrica.net
Email: thandiwe@southafrica.net
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