Choose your country and language:
Welcome is a South African Tourism initiative that aims to create and sustain engagement with industry stakeholders, and encourage information sharing.
The initiative extends a hand to all role-players in the tourism industry, from seasoned tourism business owners to young, thriving start-ups.
For anyone in the travel trade, word-of-mouth referrals and personal endorsements are the pinnacle of marketing, and the Welcome initiative wants to help you to achieve this on a regular basis.
Quick facts about South Africa
South Africa is home to multi-cultural melting pot of 55 million beautiful people of diverse origins, cultures, languages, and religions.
Although English is widely spoken and is used for informational signage, South Africa celebrates diversity in language with a total of eleven official languages. These languages are Afrikaans, isiNdebele, isiXhosa, isiZulu, Sepedi, Sesotho, Setswana, Siswati, Tshivenda, Xitsonga and English.
Enshrined in the South African constitution is the right for all people to practice their religion free from persecution. The most practiced religions in South Africa include Christianity, Hinduism, Islam, Judaism and Buddhism.
Welcome AV - Make Someone's Day Today
Our signature video. Welcome South Africa is an initiative that seeks to enhance South Africa’s reputation as a warm and welcoming place for tourists. A simple smile can make you an ambassador for South Africa today.
Know more about Chinese tourists
View a video offering insights from Chinese travellers visiting South Africa, to find out more about how to make them feel even more welcome.
What visitors say about South African culture
“Really warm, friendly and welcoming ...’ This video shows clips from interviews with tourists, where they describe their impressions of South African culture.
What Indian tourists want on holiday
This video shows views from various Indian tourists on eating out in South Africa, what makes a holiday special, and what they thought of their visits to SA.
How tourists perceive South African culture
‘It’s a completely different experience, and I think thats why people need to get here.’ This video clip shows us what tourists think about South Africa.
What are Chinese tourists to South Africa looking for?
On-the-spot interviews with Chinese visitors – what they like to eat, what they like to do and how they wish to experience South Africa as a travel destination.
How tourists describe South African culture
‘A melting pot of cultures, the history, the wildlife ...’ This video shows voxpop interviews with travellers to South Africa – and their views on what our culture has to offer ...
Indian tourists talk about food in South Africa
Many Indian tourists are vegetarian. In this video they discuss their experiences with vegetarian food in South Africa.
How guests experience South African culture
‘You feel you are being, invited, you are welcome here’ – how tourists experience South African culture. Voxpop interviews on South African’s cultural offering
What Indian tourists think about South Africa
Indian travellers talk about what they like to eat and what they think about vegetarian food in South Africa, as well as their concerns about safety and impressions of wildlife and the vegetation.
Why Nigerian tourists visit South Africa
A brief look at what brings Nigerian tourists to South Africa, what their needs are and what they love about our beautiful country.
What Brazilian tourists thought about South Africa before arriving
Brazilian tourists discuss what they thought about South Africa before they got here, why they decided to visit South Africa, and what they are planning to do while in SA.