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![Welcome-logo.png](https://live.southafrica.net/media/198970/welcome-logo.png)
WWelcoming Tourists
Welcome is a South African Tourism initiative that aims to create and sustain engagement with industry stakeholders, and encourage information sharing.
The initiative extends a hand to all role-players in the tourism industry, from seasoned tourism business owners to young, thriving start-ups.
For anyone in the travel trade, word-of-mouth referrals and personal endorsements are the pinnacle of marketing, and the Welcome initiative wants to help you to achieve this on a regular basis.
Downloadable tools
Tourist Toolkit
This toolkit will assist you in making your guest’s day, every day. It will empower you with the tools you need to improve your level of service, and make sure that your guests have the best possible experience in South Africa, and your establishment. This will ensure they have a special, meaningful holiday. Hopefully they will want to return, and recommend you (and South Africa) to their friends.
Quick facts about South Africa
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