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TTravel Trade
SSouth African Tourism works to support both local and international travel trade partners through education about South Africa, tools to assist with the marketing of South Africa and South African products and strives to unlock opportunities for business in the tourism value chain. Keep up to date with the latest industry news and events in South Africa and abroad, and become an expert on South Africa through our various support tools and programmes listed below.
TGCSA is the only officially recognised organisation that authorises accommodation establishments to display stars. Get graded today!
Recognising and rewarding tourism players and businesses who work to deliver world-class products and services.
SA Specialist
SA Specialist is an interactive online learning programme that will improve your knowledge of South Africa.
Digital Assets Library
A collection of some beautiful images and video clips made for the esteemed partners of South African Tourism in promoting travel in and to South Africa.
Partner Platform
If you're a travel trade partner, widen your reach by uploading your latest and greatest South African travel deals to South African Tourism's own Partner Platform.
Travel Directory
Tourism operators can update their offering and for travellers to find accommodation, activities and attractions.
Africa's Travel Indaba
One of the largest tourism marketing events in Africa and one of the top three ‘must visit’ events of its kind on the global calendar.
Research
- Industry Reports
Tourism Outlook July 2021
1384 downloads01 Apr 202101 AprIndustry ReportsTourism Outlook July 2021South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market
1384 downloads - Industry Reports
Tourism Outlook March 2021
959 downloads31 Mar 202131 MarIndustry ReportsTourism Outlook March 2021South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market
959 downloads - Industry Reports
Tourism Outlook February 2021
563 downloads01 Feb 202101 FebIndustry ReportsTourism Outlook February 2021South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market
563 downloads - Industry Reports
International Tourist Behaviour Survey
292 downloadsIndustry ReportsInternational Tourist Behaviour SurveyDipstick on changes in consumer preference.
292 downloads - Tourist Arrivals
2016 Tourist arrival September
338 downloads01 Sep 201601 SepTourist Arrivals2016 Tourist arrival SeptemberThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.
338 downloads - Tourist Arrivals
2016 Tourist arrival October
113 downloads01 Oct 201601 OctTourist Arrivals2016 Tourist arrival OctoberThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.
113 downloads - Tourist Arrivals
2016 Tourist arrival November
129 downloads01 Nov 201601 NovTourist Arrivals2016 Tourist arrival NovemberThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.
129 downloads - Tourist Arrivals
2016 Tourist arrival May
60 downloads01 May 201601 MayTourist Arrivals2016 Tourist arrival MayThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals as opposed to visitor arrivals is now been released. Please note that published figures exclude Transit tourist.
60 downloads
News
- 16 January 2025
Momentum builds for Meetings Africa 2025
390 viewsPress Release | 16 January 2025Momentum builds for Meetings Africa 2025South Africa, 16 January 2025: The countdown to Meetings Africa (MA) 2025* is officially underway, with media and visitor registrations now open. Exhibitor and buyer registrations launched in November 2024, have already garnered strong interest, reflecting the growing anticipation for this premier event. With demand soaring, exhibitors and buyers are encouraged to confirm their participation as soon as possible to avoid disappointment. As the continent’s leading trade show for the business events industry, Meetings Africa promises exceptional opportunities to engage with top buyers and discover innovative products and services.390 views - 14 January 2025
South African Tourism on track on budget spend and performance
509 viewsNews | 14 January 2025South African Tourism on track on budget spend and performanceSouth African Tourism (SA Tourism)’s legislative mandate is to promote South Africa as a world-class destination through transparent leadership, responsible governance, and strategic marketing initiatives. Tourism is a key driver of South Africa’s economy, and our role is to ensure the sector remains vibrant and continues to grow and attract both domestic and international travellers. The success of our marketing strategy manifests itself in our performance.509 views - 08 January 2025
South African Tourism appoints Darryl Erasmus as the new Chief Operations Officer
1220 viewsPress Release | 08 January 2025South African Tourism appoints Darryl Erasmus as the new Chief Operations OfficerSouth African Tourism (SA Tourism) is delighted to announce the appointment of Darryl Erasmus as the organisation’s new Chief Operations Officer with effect 07 January 2025.1220 views - 23 December 2024
Unleash your business potential at Meetings Africa 2025 - Registration for Africa’s premier business events trade show is now open!
828 viewsPress Release | 23 December 2024Unleash your business potential at Meetings Africa 2025 - Registration for Africa’s premier business events trade show is now open!Get ready to connect, collaborate, and catapult your business to new heights! Registration for Meetings Africa 2025, the continent’s most influential business events trade show, is now open. The event, which will run from 24 to 26 February 2025 at the Sandton Convention Centre in Johannesburg, will be the epicentre of African business events excellence, bringing together exhibitors, buyers, trade professionals, and future leaders from across the globe.828 views - 16 December 2024
South African Tourism responds to inaccurate and misleading reporting
673 viewsPress Release | 16 December 2024South African Tourism responds to inaccurate and misleading reportingSouth African Tourism (SA Tourism) wishes to clarify the inaccuracies in a City Press article dated 15th December 2024 with headline “Questions Over SA Tourism’s Tenders” written by journalist Norman Masungwini. The article refers to the alleged awarding of a R100 million tender for an Exhibition Management Company. The claims in the article misrepresent facts, and the processes involved.673 views - 06 December 2024
South Africa’s Performing Arts - the perfect escape
988 viewsPress Release | 06 December 2024South Africa’s Performing Arts - the perfect escapeSouth Africa is a country rich with talent, - in every corner for every reason, there is song, there is dance, there is humour, and it is infectious. That talent finds form and audience in South Africa’s dense and layered performing arts scene. Making time to step into a theatre or dance production is a certain way to step into new cultures and languages, a people's hopes and history.988 views - 05 December 2024
Prominent theatres in the bustle of the urban centre
811 viewsPress Release | 05 December 2024Prominent theatres in the bustle of the urban centreA step into the theatre is a step out of the usual programme, into a crafted moment in time, a new world staged and shared. What sets South African theatre apart is its fearless fusion of styles, languages and traditions. What marks South African artists is their talent, outspokenness and fiery innovativeness. Whether a big city theatre or an intimate studio gathering, the performing arts offering in whatever corner of South Africa a traveller finds themselves will invariably be enriching, enlivening and inspiring where each performance offers a window into the soul of this diverse nation.811 views - 29 November 2024
South Africa’s vibrant summer culture and energy
1350 viewsPress Release | 29 November 2024South Africa’s vibrant summer culture and energyAs summer fast approaches in South Africa, the nation gears up for a season of unparalleled musical celebration, drawing in locals and international visitors to experience the country’s diverse and dynamic soundscapes.1350 views
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