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TTravel Trade
SSouth African Tourism works to support both local and international travel trade partners through education about South Africa, tools to assist with the marketing of South Africa and South African products and strives to unlock opportunities for business in the tourism value chain. Keep up to date with the latest industry news and events in South Africa and abroad, and become an expert on South Africa through our various support tools and programmes listed below.
Research
- Industry Reports
Tourism Outlook July 2021
1411 downloads01 Apr 202101 AprIndustry ReportsTourism Outlook July 2021South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market
1411 downloads - Industry Reports
Tourism Outlook March 2021
966 downloads31 Mar 202131 MarIndustry ReportsTourism Outlook March 2021South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market
966 downloads - Industry Reports
Tourism Outlook February 2021
571 downloads01 Feb 202101 FebIndustry ReportsTourism Outlook February 2021South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market
571 downloads - Industry Reports
International Tourist Behaviour Survey
300 downloadsIndustry ReportsInternational Tourist Behaviour SurveyDipstick on changes in consumer preference.
300 downloads - Tourist Arrivals
2016 Tourist arrival September
338 downloads01 Sep 201601 SepTourist Arrivals2016 Tourist arrival SeptemberThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.
338 downloads - Tourist Arrivals
2016 Tourist arrival October
113 downloads01 Oct 201601 OctTourist Arrivals2016 Tourist arrival OctoberThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.
113 downloads - Tourist Arrivals
2016 Tourist arrival November
129 downloads01 Nov 201601 NovTourist Arrivals2016 Tourist arrival NovemberThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.
129 downloads - Tourist Arrivals
2016 Tourist arrival May
60 downloads01 May 201601 MayTourist Arrivals2016 Tourist arrival MayThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals as opposed to visitor arrivals is now been released. Please note that published figures exclude Transit tourist.
60 downloads
News
- 05 May 2025
South Africa to host the second G20 Tourism Working Group meeting
85 viewsPress Release | 05 May 2025South Africa to host the second G20 Tourism Working Group meetingOn Sunday, 11 May 2025, the Minister of Tourism in the Republic of South Africa, Ms. Patricia de Lille, will address delegates and the media at a ceremony to mark the Second G20 Tourism Working Group (TWG) meeting that will place from 11 till 13 May 2025 in the KwaZulu Natal Province – South Africa.85 views - 02 May 2025
Update on Africa's Travel Indaba infrastructure partner
148 viewsPress Release | 02 May 2025Update on Africa's Travel Indaba infrastructure partnerA previous communication announced Expo Solutions as the official infrastructure partner. This unauthorised message was sent out on an SA Tourism letterhead. We are pleased to now confirm GL Events as the official infrastructure service partner for Africa’s Travel Indaba 2025. GL Events bring extensive experience and a strong track record in delivering reliable, high-quality exhibition services and we are confident they will help deliver an efficient and professional setup for all exhibitors.148 views - 23 April 2025
Minister of Tourism, Patricia de Lille and tourism sector partners host Africa's Travel Indaba media launch
605 viewsPress Release | 23 April 2025Minister of Tourism, Patricia de Lille and tourism sector partners host Africa's Travel Indaba media launchThe highly anticipated 2025 Africa’s Travel Indaba was officially launched today at a media event hosted at the iconic Moses Mabhida Stadium in Durban. The event was led by the Minister of Tourism, Patricia de Lille, senior representatives from the KwaZulu-Natal Provincial Government and Tourism Authority, South African Tourism and the greater tourism sector, underscoring the strategic importance of tourism as a catalyst for inclusive growth.605 views - 15 April 2025
Africa’s Travel Indaba 2025: More Buyers, More Exhibitors and More Business
1096 viewsPress Release | 15 April 2025Africa’s Travel Indaba 2025: More Buyers, More Exhibitors and More BusinessMore buyers have registered and confirmed to attend this year’s Africa’s Travel Indaba when compared to the same time last year. With a 14.4% increase in hosted buyer applications.1096 views - 31 March 2025
A Bold and Immersive Global Brand Campaign Brings South Africa’s Vibrant Spirit to the World
1938 viewsPress Release | 31 March 2025A Bold and Immersive Global Brand Campaign Brings South Africa’s Vibrant Spirit to the WorldToday marks the official launch of South African Tourism’s latest global brand campaign, ‘South Africa Awaits — Come Find Your Joy!’— a celebration of the country’s boundless energy, rich culture, and extraordinary experiences. This dynamic campaign invites travellers to rediscover their sense of wonder, embracing the joy that travel to South Africa can unlock.1938 views - 26 March 2025
Media Registration Opens for Africa’s Travel Indaba 2025
951 viewsPress Release | 26 March 2025Media Registration Opens for Africa’s Travel Indaba 2025Durban, South Africa – March 26, 2025 – Africa’s premier tourism trade show, Africa’s Travel Indaba (ATI) 2025, is gearing up to welcome industry leaders, media professionals, and tourism stakeholders from around the world. The much-anticipated event will take place from May 13 – 15, 2025, at the Inkosi Albert Luthuli International Convention Centre (ICC Durban) in KwaZulu-Natal, with the Business Opportunity Networking Day (BONDay) on May 12, 2025.951 views - 26 March 2025
South African Tourism Minister visits Ghana to strengthen bilateral tourism relations
724 viewsPress Release | 26 March 2025South African Tourism Minister visits Ghana to strengthen bilateral tourism relationsMinister of Tourism, Patricia de Lille has embarked on a special outreach programme to Ghana from 26 – 28 March, aiming to strengthen tourism partnerships and promote cultural exchange between the two nations. As part of the outreach programme, Minister de Lille will engage the Minister of Tourism, Culture and Creative Arts of Ghana, Honourable, Abla-Dzifa Gomashie, the South Africa-Ghana Chamber of Commerce, tourism trade, key media and tourism stakeholders to showcase South Africa as an attractive leisure and MICE (Meetings, Incentives, Conferences, and Exhibitions) destination.724 views - 26 March 2025
Lots to explore in Mzansi for every Type of Family
832 viewsPress Release | 26 March 2025Lots to explore in Mzansi for every Type of FamilyIn today’s fast-paced world, finding time to truly connect with loved ones can be challenging. Between work commitments, school schedules, and daily responsibilities, family time often takes a back seat.832 views

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