By creating an account, I agree to the
Terms of service and Privacy policy
Choose your country and language:
Africa
- Global
- Angola
- Botswana
- Congo Democratic Republic
- Ethiopia
- Ghana
- Kenya
- Malawi
- Mozambique
- Namibia
- Nigeria
- South Africa
- Tanzania
- Uganda
- Zambia
- Zimbabwe
- Shot Left
Americas
- USA
- Brazil
Asia Pacific
- China
- India
- Japan
- South Korea
- Australia
Europe
- France
- Germany
- Italy
- Netherlands
- United Kingdom
TTravel Trade
SSouth African Tourism works to support both local and international travel trade partners through education about South Africa, tools to assist with the marketing of South Africa and South African products and strives to unlock opportunities for business in the tourism value chain. Keep up to date with the latest industry news and events in South Africa and abroad, and become an expert on South Africa through our various support tools and programmes listed below.
TGCSA is the only officially recognised organisation that authorises accommodation establishments to display stars. Get graded today!
Recognising and rewarding tourism players and businesses who work to deliver world-class products and services.
SA Specialist
SA Specialist is an interactive online learning programme that will improve your knowledge of South Africa.
Digital Assets Library
A collection of some beautiful images and video clips made for the esteemed partners of South African Tourism in promoting travel in and to South Africa.
Partner Platform
If you're a travel trade partner, widen your reach by uploading your latest and greatest South African travel deals to South African Tourism's own Partner Platform.
Travel Directory
Tourism operators can update their offering and for travellers to find accommodation, activities and attractions.
Africa's Travel Indaba
One of the largest tourism marketing events in Africa and one of the top three ‘must visit’ events of its kind on the global calendar.
Research
- Industry Reports
Tourism Outlook July 2021
1318 downloads01 Apr 202101 AprIndustry ReportsTourism Outlook July 2021South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market
1318 downloads - Industry Reports
Tourism Outlook March 2021
934 downloads31 Mar 202131 MarIndustry ReportsTourism Outlook March 2021South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market
934 downloads - Industry Reports
Tourism Outlook February 2021
539 downloads01 Feb 202101 FebIndustry ReportsTourism Outlook February 2021South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market
539 downloads - Industry Reports
International Tourist Behaviour Survey
273 downloadsIndustry ReportsInternational Tourist Behaviour SurveyDipstick on changes in consumer preference.
273 downloads - Tourist Arrivals
2016 Tourist arrival September
328 downloads01 Sep 201601 SepTourist Arrivals2016 Tourist arrival SeptemberThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.
328 downloads - Tourist Arrivals
2016 Tourist arrival October
109 downloads01 Oct 201601 OctTourist Arrivals2016 Tourist arrival OctoberThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.
109 downloads - Tourist Arrivals
2016 Tourist arrival November
127 downloads01 Nov 201601 NovTourist Arrivals2016 Tourist arrival NovemberThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.
127 downloads - Tourist Arrivals
2016 Tourist arrival May
58 downloads01 May 201601 MayTourist Arrivals2016 Tourist arrival MayThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals as opposed to visitor arrivals is now been released. Please note that published figures exclude Transit tourist.
58 downloads
News
- 30 September 2024
South Africa to Showcase at IMEX America 2024: Expanding Global Tourism Reach
120 viewsPress Release | 30 September 2024South Africa to Showcase at IMEX America 2024: Expanding Global Tourism ReachJohannesburg, 3 October 2024 – The South African National Convention Bureau (SANCB) is thrilled to announce its participation in IMEX America 2024, a pivotal global trade show for the business events industry. Scheduled from 8 to 10 October in Las Vegas, this event serves as a strategic platform for South Africa to showcase its world-class MICE (Meetings, Incentives, Conferences, and Exhibitions) offerings and expand market access for local tourism businesses, especially small, medium, and micro enterprises (SMMEs).120 views - 20 September 2024
SA’s floral exhibit which won 3 of the most prestigious awards at the Chelsea Flower Show is coming to Stanford, 21 September - 6 October
404 viewsPress Release | 20 September 2024SA’s floral exhibit which won 3 of the most prestigious awards at the Chelsea Flower Show is coming to Stanford, 21 September - 6 OctoberThe thrill of South Africa winning a World Cup in any sport buoys up the nation and builds pride. It was the same when South Africa won a Gold Medal at the Chelsea Flower Show this year, lifting the spirits of South Africans as much as our Rugby World Cup win did! The beautifully designed display of our nation’s stunning proteas achieved not only a Gold Medal but also the coveted Best in the Pavilion and the Best New Design awards. Leon Kluge designed the stand and with the help of a hard-working team and private donations, showcased the spectacular Cape fynbos in a unique layout, breathtaking for its creativity, array of flowers and heady fynbos scent which filled the Pavilion. Now, Leon Kluge is building the fynbos display again…this time, for South Africans.404 views - 20 September 2024
Opinion: Keeping South African heritage alive by Thembisile Sehloho
627 viewsSpeech | 20 September 2024Opinion: Keeping South African heritage alive by Thembisile SehlohoAs we celebrate Heritage Month in 2024, our reflections on South Africa’s rich cultural history and the enduring legacy of our liberation struggle stalwarts come to the fore. The South African government has encouraged citizens to explore heritage sites, museums, galleries, and libraries, calling us all to engage with our past, not just to remember it, but to actively preserve it for future generations.627 views - 12 September 2024
The SANC’s Business Events Brand Study positions South Africa as a front-runner in destination marketing organisations
328 viewsPress Release | 12 September 2024The SANC’s Business Events Brand Study positions South Africa as a front-runner in destination marketing organisationsThe latest National Convention Bureau’s Business Events Brand Study positions South Africa as a front-runner in destination marketing organisations. This study assesses the health of South Africa as a business events destination, pinpoints areas for enhancement, and monitors brand health over time. The research has garnered feedback from Destination Management Companies, Incentive Houses and key Incentive decision-makers in the business events sector. And aims to strengthen the country’s business events brand and grow South Africa as a premier destination for business events.328 views - 06 August 2024
Economic impact of the Tourism Sector: Tourism is a key economic driver and it is on the rise
2185 viewsSpeech | 06 August 2024Economic impact of the Tourism Sector: Tourism is a key economic driver and it is on the riseThe tourism sector is often overlooked as a key economic sector yet it is a significant contributor and driver of economic growth and job creation. As we commence the 7th administration, our mission is to elevate the profile of tourism by supporting efforts to grow the sector and demonstrating this growth and the sector’s impact on the economy and communities.2185 views - 17 July 2024
Unlocking Growth: How brand strength fuels tourism arrivals
796 viewsPress Release | 17 July 2024Unlocking Growth: How brand strength fuels tourism arrivalsIn the dynamic landscape of global tourism, the strength of a destination's brand is a critical force that can shape travel behaviours, influence decisions, and ultimately drive arrivals. South Africa has made a concerted effort to bolster brand perception in a bid to yield a growing brand to attract visitors from across the globe.796 views - 16 July 2024
South African Tourism to Participate in the Amapiano Africa Summit
1234 viewsPress Release | 16 July 2024South African Tourism to Participate in the Amapiano Africa SummitAmapiano, which originated in South Africa, has captivated audiences worldwide with its unique sound and cultural richness. This genre is more than just music; it reflects the dynamic and diverse cultural landscape of South Africa. As a powerful cultural export, Amapiano has positioned South Africa as a premier cultural destination, showcasing the nation's creativity and innovation. The genre's global popularity highlights the talent and vibrancy of South African artists, fostering a deep appreciation for the country’s cultural heritage and modern artistic expression.1234 views - 01 July 2024
South African Tourism congratulates Minister & Deputy Minister of Tourism
2524 viewsPress Release | 01 July 2024South African Tourism congratulates Minister & Deputy Minister of TourismSouth African Tourism (SA Tourism) extends heartfelt congratulations to Minister Patricia De Lille on her re-appointment as Minister of Tourism and to Ms. Maggie Sotyu on her appointment as Deputy Minister of Tourism, following President Cyril Ramaphosa’s announcement of the 7th Administration National Executive of South Africa.2524 views
South Africa on social media
Useful links
Useful links
Explore
