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TTravel Trade
SSouth African Tourism works to support both local and international travel trade partners through education about South Africa, tools to assist with the marketing of South Africa and South African products and strives to unlock opportunities for business in the tourism value chain. Keep up to date with the latest industry news and events in South Africa and abroad, and become an expert on South Africa through our various support tools and programmes listed below.
TGCSA is the only officially recognised organisation that authorises accommodation establishments to display stars. Get graded today!
Recognising and rewarding tourism players and businesses who work to deliver world-class products and services.
SA Specialist
SA Specialist is an interactive online learning programme that will improve your knowledge of South Africa.
Digital Assets Library
A collection of some beautiful images and video clips made for the esteemed partners of South African Tourism in promoting travel in and to South Africa.
Partner Platform
If you're a travel trade partner, widen your reach by uploading your latest and greatest South African travel deals to South African Tourism's own Partner Platform.
Travel Directory
Tourism operators can update their offering and for travellers to find accommodation, activities and attractions.
Africa's Travel Indaba
One of the largest tourism marketing events in Africa and one of the top three ‘must visit’ events of its kind on the global calendar.
Research
- Industry Reports
Tourism Outlook July 2021
1262 downloads01 Apr 202101 AprIndustry ReportsTourism Outlook July 2021South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market
1262 downloads - Industry Reports
Tourism Outlook March 2021
928 downloads31 Mar 202131 MarIndustry ReportsTourism Outlook March 2021South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market
928 downloads - Industry Reports
Tourism Outlook February 2021
531 downloads01 Feb 202101 FebIndustry ReportsTourism Outlook February 2021South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market
531 downloads - Industry Reports
International Tourist Behaviour Survey
267 downloadsIndustry ReportsInternational Tourist Behaviour SurveyDipstick on changes in consumer preference.
267 downloads - Tourist Arrivals
2016 Tourist arrival September
327 downloads01 Sep 201601 SepTourist Arrivals2016 Tourist arrival SeptemberThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.
327 downloads - Tourist Arrivals
2016 Tourist arrival October
109 downloads01 Oct 201601 OctTourist Arrivals2016 Tourist arrival OctoberThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.
109 downloads - Tourist Arrivals
2016 Tourist arrival November
127 downloads01 Nov 201601 NovTourist Arrivals2016 Tourist arrival NovemberThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.
127 downloads - Tourist Arrivals
2016 Tourist arrival May
58 downloads01 May 201601 MayTourist Arrivals2016 Tourist arrival MayThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals as opposed to visitor arrivals is now been released. Please note that published figures exclude Transit tourist.
58 downloads
News
- 03 April 2024
South African Tourism Welcomes Thembisile Sehloho as Chief Marketing Officer
1140 viewsPress Release | 03 April 2024South African Tourism Welcomes Thembisile Sehloho as Chief Marketing OfficerJohannesburg, South Africa - South African Tourism is delighted to announce the appointment of Thembisile Sehloho as the new Chief Marketing Officer (CMO). Thembisile brings over two decades of experience in strategic brand and marketing to her new role, further strengthening the organisation's marketing capabilities.1140 views - 31 March 2024
South Africa’s Tourism Sector Landscape: 30 years into freedom!
482 viewsPress Release | 31 March 2024South Africa’s Tourism Sector Landscape: 30 years into freedom!This year, South Africa celebrates 30 years of freedom providing a great opportunity for reflection. The tourism landscape in South Africa has transformed immensely since the 1994 democratic breakthrough. Not only has transformation, spearheaded by the government through deliberate policy and programmatic interventions, opened up new vistas for the sector, it has ensured that the sector is opened up and truly reflects the demographics of South Africa. Premised on the National Development Plan (NDP) and the review of the Tourism Sector Master Plan, the transformation of the sector is not only the statement of a policy position, but a lived experience for many previously excluded tourism businesses. In his State of the Nation Address (SONA) last month, President Cyril Ramaphosa, reflected on the last 30 years stating that “the past enables us to better understand the present and it inspires the actions we must take to build the future”.482 views - 31 March 2024
South Africa – more than just a picture-perfect country!
533 viewsPress Release | 31 March 2024South Africa – more than just a picture-perfect country!“It is time we ALL extended the invitation - writes Bronwen Auret, Chief Quality Assurance Officer, South African Tourism Thanks to our rich cultural heritage, community spirit and our harmonious symphony of nature and sustainability, our country boasts a deep commitment to sustainability through our natural endemic assets and the inclusion of our people.533 views - 28 March 2024
South Africa's Mega Lekker Escape wins hearts in Australasia
486 viewsPress Release | 28 March 2024South Africa's Mega Lekker Escape wins hearts in AustralasiaThe successful engagement of Australasian partners with South Africa's sustainability efforts and cultural diversity through the 'Mega Lekker Escape' underscores the pivotal role of first-hand experiences in fostering a deep-seated appreciation and understanding.486 views - 26 March 2024
From coast to culture: South Africa’s sustainable tourism journey
486 viewsPress Release | 26 March 2024From coast to culture: South Africa’s sustainable tourism journeySustainability in tourism isn’t a grand gesture or some abstract concept, but rather about the people, their heritage and prosperity and the planet,” writes Bronwen Auret of South African Tourism.486 views - 15 March 2024
Visa exemption meets marketing prowess: a match proven incredible for Kenya arrivals to South Africa!
489 viewsPress Release | 15 March 2024Visa exemption meets marketing prowess: a match proven incredible for Kenya arrivals to South Africa!In an era where intercontinental collaboration has become increasingly crucial, the recent surge in tourism numbers from Kenya to South Africa demonstrates the transformative power of strategic policy-making and targeted marketing efforts.489 views - 14 March 2024
South African Tourism Strengthens Executive Team with Key Appointments
521 viewsPress Release | 14 March 2024South African Tourism Strengthens Executive Team with Key AppointmentsSouth African Tourism is pleased to announce the appointment of Mr. Talib Sadik as Chief Financial Officer (CFO) and Mr. Siya Mthethwa as Chief Strategy Officer (CSO). These strategic appointments underscore the organisation’s commitment to astute strategic leadership, robust governance and financial management. Mr. Talib Sadik, a seasoned chartered accountant with over 30 years of experience, brings a wealth of financial knowledge to his role as CFO. His proven track record includes significant contributions to organisations in the public and private sector.521 views - 08 March 2024
South African Tourism launches the 'Mega Lekker Escape'
535 viewsSouth African Tourism launches the 'Mega Lekker Escape'Spanning the breadth of South Africa, 90 Australian and New Zealand travel agents, consumer and trade media, embarked on a series of nine simultaneous familiarisation trips (fam trips) across the country, each led by an ANZ Wholesaler, culminating in a two-day training event at the spectacular Sun City Resort for the South African Tourism’s inaugural Mega Lekker Escape – the name, borne from South African slang meaning very nice or enjoyable.535 views
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