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TTravel Trade

SSouth African Tourism works to support both local and international travel trade partners through education about South Africa, tools to assist with the marketing of South Africa and South African products and strives to unlock opportunities for business in the tourism value chain. Keep up to date with the latest industry news and events in South Africa and abroad, and become an expert on South Africa through our various support tools and programmes listed below.

Tourism Grading Council of South Africa
TGCSA is the only officially recognised organisation that authorises accommodation establishments to display stars. Get graded today!
Lilizela Tourism Awards
Recognising and rewarding tourism players and businesses who work to deliver world-class products and services.
SA Specialist
SA Specialist
SA Specialist is an interactive online learning programme that will improve your knowledge of South Africa.
Digital Assets Library
Digital Assets Library
A collection of some beautiful images and video clips made for the esteemed partners of South African Tourism in promoting travel in and to South Africa.
Partner Platform
Partner Platform
If you're a travel trade partner, widen your reach by uploading your latest and greatest South African travel deals to South African Tourism's own Partner Platform.
Travel Directory
Travel Directory
Tourism operators can update their offering and for travellers to find accommodation, activities and attractions.
Africa's Travel Indaba
Africa's Travel Indaba
One of the largest tourism marketing events in Africa and one of the top three ‘must visit’ events of its kind on the global calendar.

Research

  • Industry Reports

    Tourism Outlook July 2021

    Industry Reports
    Tourism Outlook July 2021

    South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market

  • Industry Reports

    Tourism Outlook March 2021

    Industry Reports
    Tourism Outlook March 2021

    South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market

  • Industry Reports

    Tourism Outlook February 2021

    Industry Reports
    Tourism Outlook February 2021

    South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market

  • Industry Reports

    International Tourist Behaviour Survey

    Industry Reports
    International Tourist Behaviour Survey

    Dipstick on changes in consumer preference.

  • Tourist Arrivals

    2016 Tourist arrival September

    Tourist Arrivals
    2016 Tourist arrival September

    This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.

  • Tourist Arrivals

    2016 Tourist arrival October

    Tourist Arrivals
    2016 Tourist arrival October

    This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.

  • Tourist Arrivals

    2016 Tourist arrival November

    Tourist Arrivals
    2016 Tourist arrival November

    This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.

  • Tourist Arrivals

    2016 Tourist arrival May

    Tourist Arrivals
    2016 Tourist arrival May

    This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals as opposed to visitor arrivals is now been released. Please note that published figures exclude Transit tourist.

  • 03 February 2025

    South Africa’s Tourism Rebound Gains Momentum

    Press Release | 03 February 2025
    South Africa’s Tourism Rebound Gains Momentum
    The latest international arrivals data from Statistics South Africa confirms that South Africa’s tourism sector continues to grow, with total arrivals reaching 8.92 million in 2024, marking an impressive 5.1% increase compared to 2023. Africa continues to drive the majority of arrivals, contributing 76% of all tourists from January to December 2024, while growth from other regions signals steady recovery.
  • 03 February 2025

    Update from South African Tourism on Africa’s Travel Indaba 2025

    Press Release | 03 February 2025
    Update from South African Tourism on Africa’s Travel Indaba 2025
    Preparations for Africa’s Travel Indaba, scheduled to take place in Durban from the 12th to the 15th of May are underway. This all important proudly Pan African trade show, remains a cornerstone of Africa’s tourism calendar, showcasing the very best of South Africa and the rest of the African continent to the world.
  • 31 January 2025

    Explore the South African gems that shaped global stars

    Explore the South African gems that shaped global stars
    South Africa's breathtaking landscapes and vibrant cities have captivated the world. Yet, it's the nation's extraordinary people who truly embody the country's soul. As global icons like Thebe Magugu, and Thuso Mbedu make waves internationally, from chart-topping hits to revolutionary fashion designs and highly acclaimed acting performances, their hometowns continue to reflect the rich cultural tapestry that nurtured their passions.
  • 28 January 2025

    Meetings Africa 2025: Boosting South Africa's Tourism Economy

    Press Release | 28 January 2025
    Meetings Africa 2025: Boosting South Africa's Tourism Economy
    The countdown to Meetings Africa 2025 has begun! With less than a month to go, excitement is building.  Today, the Johannesburg Stock Exchange was busy with the Meetings Africa 2025 media launch event. Hosted by South African Tourism, in partnership with the Gauteng Tourism Authority, Johannesburg Tourism Company and the Sandton Convention Centre, this proudly Pan African event will take place from 24 to 26 February 2025, at the Sandton Convention Centre, Johannesburg in the Gauteng Province.
  • 16 January 2025

    Momentum builds for Meetings Africa 2025

    Press Release | 16 January 2025
    Momentum builds for Meetings Africa 2025
    South Africa, 16 January 2025: The countdown to Meetings Africa (MA) 2025* is officially underway, with media and visitor registrations now open. Exhibitor and buyer registrations launched in November 2024, have already garnered strong interest, reflecting the growing anticipation for this premier event. With demand soaring, exhibitors and buyers are encouraged to confirm their participation as soon as possible to avoid disappointment. As the continent’s leading trade show for the business events industry, Meetings Africa promises exceptional opportunities to engage with top buyers and discover innovative products and services.
  • 14 January 2025

    South African Tourism on track on budget spend and performance

    News | 14 January 2025
    South African Tourism on track on budget spend and performance
    South African Tourism (SA Tourism)’s legislative mandate is to promote South Africa as a world-class destination through transparent leadership, responsible governance, and strategic marketing initiatives. Tourism is a key driver of South Africa’s economy, and our role is to ensure the sector remains vibrant and continues to grow and attract both domestic and international travellers. The success of our marketing strategy manifests itself in our performance.
  • 08 January 2025

    South African Tourism appoints Darryl Erasmus as the new Chief Operations Officer

    Press Release | 08 January 2025
    South African Tourism appoints Darryl Erasmus as the new Chief Operations Officer
    South African Tourism (SA Tourism) is delighted to announce the appointment of Darryl Erasmus as the organisation’s new Chief Operations Officer with effect 07 January 2025.
  • 23 December 2024

    Unleash your business potential at Meetings Africa 2025 - Registration for Africa’s premier business events trade show is now open!

    Press Release | 23 December 2024
    Unleash your business potential at Meetings Africa 2025 - Registration for Africa’s premier business events trade show is now open!
    Get ready to connect, collaborate, and catapult your business to new heights! Registration for Meetings Africa 2025, the continent’s most influential business events trade show, is now open. The event, which will run from 24 to 26 February 2025 at the Sandton Convention Centre in Johannesburg, will be the epicentre of African business events excellence, bringing together exhibitors, buyers, trade professionals, and future leaders from across the globe.

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