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TTravel Trade
SSouth African Tourism works to support both local and international travel trade partners through education about South Africa, tools to assist with the marketing of South Africa and South African products and strives to unlock opportunities for business in the tourism value chain. Keep up to date with the latest industry news and events in South Africa and abroad, and become an expert on South Africa through our various support tools and programmes listed below.
Research
- Industry Reports
Tourism Outlook July 2021
1387 downloads01 Apr 202101 AprIndustry ReportsTourism Outlook July 2021South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market
1387 downloads - Industry Reports
Tourism Outlook March 2021
962 downloads31 Mar 202131 MarIndustry ReportsTourism Outlook March 2021South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market
962 downloads - Industry Reports
Tourism Outlook February 2021
564 downloads01 Feb 202101 FebIndustry ReportsTourism Outlook February 2021South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market
564 downloads - Industry Reports
International Tourist Behaviour Survey
294 downloadsIndustry ReportsInternational Tourist Behaviour SurveyDipstick on changes in consumer preference.
294 downloads - Tourist Arrivals
2016 Tourist arrival September
338 downloads01 Sep 201601 SepTourist Arrivals2016 Tourist arrival SeptemberThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.
338 downloads - Tourist Arrivals
2016 Tourist arrival October
113 downloads01 Oct 201601 OctTourist Arrivals2016 Tourist arrival OctoberThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.
113 downloads - Tourist Arrivals
2016 Tourist arrival November
129 downloads01 Nov 201601 NovTourist Arrivals2016 Tourist arrival NovemberThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.
129 downloads - Tourist Arrivals
2016 Tourist arrival May
60 downloads01 May 201601 MayTourist Arrivals2016 Tourist arrival MayThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals as opposed to visitor arrivals is now been released. Please note that published figures exclude Transit tourist.
60 downloads
News
- 03 February 2025
South Africa’s Tourism Rebound Gains Momentum
146 viewsPress Release | 03 February 2025South Africa’s Tourism Rebound Gains MomentumThe latest international arrivals data from Statistics South Africa confirms that South Africa’s tourism sector continues to grow, with total arrivals reaching 8.92 million in 2024, marking an impressive 5.1% increase compared to 2023. Africa continues to drive the majority of arrivals, contributing 76% of all tourists from January to December 2024, while growth from other regions signals steady recovery.146 views - 03 February 2025
Update from South African Tourism on Africa’s Travel Indaba 2025
171 viewsPress Release | 03 February 2025Update from South African Tourism on Africa’s Travel Indaba 2025Preparations for Africa’s Travel Indaba, scheduled to take place in Durban from the 12th to the 15th of May are underway. This all important proudly Pan African trade show, remains a cornerstone of Africa’s tourism calendar, showcasing the very best of South Africa and the rest of the African continent to the world.171 views - 31 January 2025
Explore the South African gems that shaped global stars
136 viewsExplore the South African gems that shaped global starsSouth Africa's breathtaking landscapes and vibrant cities have captivated the world. Yet, it's the nation's extraordinary people who truly embody the country's soul. As global icons like Thebe Magugu, and Thuso Mbedu make waves internationally, from chart-topping hits to revolutionary fashion designs and highly acclaimed acting performances, their hometowns continue to reflect the rich cultural tapestry that nurtured their passions.136 views - 28 January 2025
Meetings Africa 2025: Boosting South Africa's Tourism Economy
380 viewsPress Release | 28 January 2025Meetings Africa 2025: Boosting South Africa's Tourism EconomyThe countdown to Meetings Africa 2025 has begun! With less than a month to go, excitement is building. Today, the Johannesburg Stock Exchange was busy with the Meetings Africa 2025 media launch event. Hosted by South African Tourism, in partnership with the Gauteng Tourism Authority, Johannesburg Tourism Company and the Sandton Convention Centre, this proudly Pan African event will take place from 24 to 26 February 2025, at the Sandton Convention Centre, Johannesburg in the Gauteng Province.380 views - 16 January 2025
Momentum builds for Meetings Africa 2025
850 viewsPress Release | 16 January 2025Momentum builds for Meetings Africa 2025South Africa, 16 January 2025: The countdown to Meetings Africa (MA) 2025* is officially underway, with media and visitor registrations now open. Exhibitor and buyer registrations launched in November 2024, have already garnered strong interest, reflecting the growing anticipation for this premier event. With demand soaring, exhibitors and buyers are encouraged to confirm their participation as soon as possible to avoid disappointment. As the continent’s leading trade show for the business events industry, Meetings Africa promises exceptional opportunities to engage with top buyers and discover innovative products and services.850 views - 14 January 2025
South African Tourism on track on budget spend and performance
769 viewsNews | 14 January 2025South African Tourism on track on budget spend and performanceSouth African Tourism (SA Tourism)’s legislative mandate is to promote South Africa as a world-class destination through transparent leadership, responsible governance, and strategic marketing initiatives. Tourism is a key driver of South Africa’s economy, and our role is to ensure the sector remains vibrant and continues to grow and attract both domestic and international travellers. The success of our marketing strategy manifests itself in our performance.769 views - 08 January 2025
South African Tourism appoints Darryl Erasmus as the new Chief Operations Officer
1607 viewsPress Release | 08 January 2025South African Tourism appoints Darryl Erasmus as the new Chief Operations OfficerSouth African Tourism (SA Tourism) is delighted to announce the appointment of Darryl Erasmus as the organisation’s new Chief Operations Officer with effect 07 January 2025.1607 views - 23 December 2024
Unleash your business potential at Meetings Africa 2025 - Registration for Africa’s premier business events trade show is now open!
1566 viewsPress Release | 23 December 2024Unleash your business potential at Meetings Africa 2025 - Registration for Africa’s premier business events trade show is now open!Get ready to connect, collaborate, and catapult your business to new heights! Registration for Meetings Africa 2025, the continent’s most influential business events trade show, is now open. The event, which will run from 24 to 26 February 2025 at the Sandton Convention Centre in Johannesburg, will be the epicentre of African business events excellence, bringing together exhibitors, buyers, trade professionals, and future leaders from across the globe.1566 views